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Evening Huronite in Huron, South Dakota

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This newspaper page contains 9 articles. Subscribers can read the full text of each article.

Newspaper

Evening Huronite

Location

Huron, South Dakota, United States of America

Date

Mar 12, 1940

Page

17

Fashion Trends for Men and Evening Wear This Year

The piece surveys college bred style, plaids, color, and comfort in men’s suits with broader coats and trimmed trousers. It notes economy in fabrics, two piece suits, beltless backs, and topcoats knee length. Accessories widen in hues with color blocking and bold socks and ties while shirts stay conservative. Silk nighties with 1880s influence and gowns show varied neckline and sleeve details in women’s wear.

Acces York Aly

Lingerie Designs Sparking Admiration Across Styles

Styles from South America and Civil War era influences inspire new lingerie ensembles. Designers feature basque bodices, full skirts, and high puff sleeves. Wearable pieces emphasize informal hospitality and graceful silhouettes, with bouffant, slim, or tiered options.

South America

Young America Fashion Echoes Dad in Spring Styles

The article outlines boys and young men spring lines featuring shorts and jackets for under 12, long trousers for older boys, and fabrics like tweed, flannel, navy serge, and worsted. Suits in dark blue with white shirts and four in hand ties are common, with coats offering zipper fronts or reversible rainwear.

Boye America

Danish mocassin fuels two tone brown and white shoe trend

The Danish mocassin remains popular and the two tone brown and white sports shoe grows, now often featuring rubber heels. Proponents argue rubber heels help the average man stand better during sports wear.

New Sofa Doubles as Bed for Modern Living Rooms

A stylish new sofa hides a full length bed to convert living rooms into sleeping spaces. The Hide-a-Bed slides out to a bed height with innerspring mattress and balance springs for easy opening and closing. Also explains how patent leather is made with oil, hides, and sunlight exposure.

Swehess Dave

Lighter Tones Brighten Home Color Parade for Spring

Light cheerful pastels dominate home decor as spring and summer trends extend through every room. From draperies and upholstery to porch furniture, pastel rose, mauve, blue, beige, and eggshell lead a coordinated interior palette with white trim outdoors and darker wines and greens used selectively.

Delft

Checks In All Sizes For Men This Year

Predictions from leaders in men s wear indicate wide use of checks across shirts shorts belts and handkerchiefs. Red and blue dominate but many shades are seen. Small checks suit sportswear, pair a checked handkerchief and tie with a plain suit, and avoid matching socks with the shirt.

Scrambled 1940 Spring Sportswear Sets New Trends

The article highlights teen fashion for work and play with swing skirts, shirtwaist blouses, shorts, and slacks. Denim outfits in dusty pinks and blues appeal to teens, offering practical, well cut lines. The sack suit follows the coat shirt, with ensembles including two shirts and one pair of trousers.

Lornes America

Midnight blue dinner jacket stays popular for warm weather

The midnight blue dinner jacket remains a favored choice for spring and summer wear with indications of new design innovations for hotter days This fashion note highlights continued appeal and upcoming changes in style for lighter seasons.

Also Mentioned on This Page

Young America Dad Tome Jone Leathers Wey Society Brand Hart Schaffner & Marx Stetson Manhattan Cooper's LaSalle Ken Kington
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