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Newspaper
Eastern Hills Journal
Location
Cincinnati, Ohio, United States of America
Date
Jun 22, 1977
Page
8
The ad promotes MERIT and MERIT 100s claiming real taste with low tar due to Enriched Flavor tobacco. It cites FTC testing and Surgeon General warnings, noting 75 percent of MERIT smokers are former high tar users and that taste matched higher tar cigarettes despite lower tar content.
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