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Pay TV Firms Expand Programs Amid Movie Market Shakeup
Barbara Holsapple reports HBO executives say pay TV must diversify beyond uncut theatrical movies as Nielsen data show cable films scoring higher audience satisfaction than theatrical releases. Executives from HBO Showtime and The Movie Channel discuss rising home video impact, pricing reevaluation, and new late night double features to aid VCR viewing.
MENTIONED IN THIS ARTICLE
Barbara Holsapple
Nielsen
Michael J. Fuchs
HBO
Hollywood
Fuchs
Showtime
Movie Channel
Peter Chernin
Chernin