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Pay TV Programs Expand as Movies Move to Home
Barbara Holsapple reports that HBO and other pay services show made for cable films rating higher than theatrical releases with a 75 satisfaction score versus 60. Nielsen measures audience tune in and satisfaction across multiple runs, not per time slot. Executives cite rising home video as a challenge while expanding in house productions and late night repeats to suit VCR users.
MENTIONED IN THIS ARTICLE
Barbara Holsapple
Selsen
Nielsen
Michael J. Fuchs
HBO
Hollywood
Fuchs
Showtime
Movie Channel
Peter Chernin
Chernin