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Newspaper
Decatur Daily
Location
Decatur, Alabama, United States of America
Date
Mar 08, 1968
Page
21
The cotton fiber grows as hollow tubes with 20 to 30 cellulose layers and spiral fibrils. It is highly absorbent and adaptable to finishes, making fabrics durable, wrinkle resistant, and with a natural luster. Agricultural science can lengthen, strengthen, and finetune fibers for future use.
David Hull of the National Cotton Council cites CPI and Cotton Producers Institute advertising as boosting 100 percent cotton merchandise sales. Retailers report matched funding, willingness to invest, and greater stock of cotton items across stores from New York to Fresno, with campaigns expanding to magazines and in-store events.
Herschel R. McRae of the National Cotton Council argues that fiber marketing costs add about $30 per bale. He cites a Texas Tech study that modified flat gin bale presses to shrink bale width from 27 to 20 inches as part of efficiency efforts amid rising competition and labor shortages.
The 1968 Cotton Producers Institute program covers 10 major areas of research. CPI allocates 1.4 million dollars to improving consumer qualities and developing cotton products. Other funds target pest/weed control and yield quality, with projects across 14 states and major centers in the United States and one study in England.
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