Promotion of Cotton Gains Momentum in 1967 CPI Drive Shows Growth
Richard T. Alexander director of Advertising National Cotton Council notes strong CPI results with 100 percent cotton lines in retailers’ stocks and rising co op advertising. He cites sustained promotions with major catalogs magazines and TV programs plus color fashion shows in prime time, with CPI supplying prizes and coordinating air time.
MENTIONED IN THIS ARTICLE
Prooper
Richard T. Alexander
National Cotton Puncil
Alexander
Thas
CPI
McCall’s
Glamour
Mademoiselle
Seventeen
Vogue
Harper’s Bazaar
The
New Yorker
New York Times Sunday
Vogue Children
Sports Illustrated
Esquire
Ready Market Indicated For Big 1968 Crop
Dr. M K Horne outlined 1968 market potential noting 1967 output fell to about 7.4 million bales due to government programs and bad weather. Polyester fiber gained market share while cotton prices and capacity shifts could affect future competition. 1968 promotion and cooperative advertising plans aim to boost market penetration.
MENTIONED IN THIS ARTICLE
National Cotton Council
M. K. Horne
Horner
Cotton Promotion Organization Outlined At Council Meeting
The National Cotton Council discussed an 11 million dollar industry funded research and promotion program for 1968. Key bodies are the Cotton Board the Cotton Producers Institute and the National Cotton Council with funding from CPI and council support. L T Barringer and Clifton Kirkpatrick of Memphis outlined budget details and the educational campaign to expand cotton research and promotion.
MENTIONED IN THIS ARTICLE
National Cotton Council
L. T. Barringer
Clifton Kirkpatrick
Memphis
Cotton Producers Institute
CPI
Cotton Board
Kirkpatrick
Cotton, Producers Institute
Secretary of Agriculture
National Cotton ‘Council
Barringer
Also Mentioned on This Page
Leo
North
Alabama
Beasley & Roberts Implement Co
Athens
John Deere
Haney Equipment CO
Allis-Chalmers Cotton Pickers
Bullington Bros
E. Pryor St
Deutz
New Holland
ROY Turner Motor CO
E. Bryan St
Massey Ferguson
Beasley Produce CO
South Marion St
Congress
Ustomers
Coton Promotion
Ocal
Council
Federsl
Wilson Tractor Co
Orsed
A St
N.E
Decatural
Janco
E-Z-Flo Chemical Company
P. O. Box
Decatur, al
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!