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Newspaper
Decatur Daily
Location
Decatur, Alabama, United States of America
Date
Jun 17, 1967
Page
14
The piece notes a shift toward supermarkets and large retailers reducing the number of fluid milk handlers. It cites a 50 percent drop in bottling plants from 1948 to 1965 and describes how new packaging, pasteurization rules, and pricing forced smaller firms out. Eight long-established dairy companies dominate marketing since the turn of the century.
A Tennessee study shows initial beverage costs favor milk over coffee after refills. Coffee with one or two free refills raises per serving cost, making milk the cheaper option for restaurants. Oregon State findings suggest milk pricing can equal coffee. strategies include offering milk now or with meals and listing milk on menus.
The text notes that dairy firms barred by law from expanding in dairy have diversified into other food lines to lift sales. Non-dairy product sales rose from 11.9 percent in 1940 to 29.2 percent in 1960, with one firm jumping from 5 percent to 40 percent between 1961 and 1964. Fluid milk distribution now reaches supermarkets, dairy stores, convenience outlets, vending, gas stations, and drive-in dairies, while home delivery share fell from about 80-85 percent four decades ago to 25-35 percent today.
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