Maintenance free car batteries push market surge in Las Vegas
At an Automotive Parts & Accessories Association meeting in Las Vegas, James I. Sikora of General Battery Corp. announced a nationwide advertising push for maintenance free batteries with sealed arxs, projecting total advertising spend from $15 million up to $20 million through spring. The firm is pursuing both calcium lead and low antimony options to compete with the 4.0. Penney model, signaling broad industry adoption after decades of limited release for special customers and select fleets.
MENTIONED IN THIS ARTICLE
Automotive Parts & Accessories Association
Las Vegas
James I. Sikora
General Battery Corp
Sikora
Denver mechanic builds Mercedes habit and plans expansion
Al Gaube runs a two stall Denver service station serving elite clients including bankers and lawyers. He restored a 1967 Mercedes 600 earning seven thousand dollars and plans a move to a larger garage with four more mechanics, betting on continued strong demand from his loyal customers.
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Denver
UPS
al Gaube
Gaube
Mercedes Benz
Freudenstadt
West Germany
Trease My Station From
Sayi Eyiie
Mercedes
Hoyce
United States
Preudenstadt
Erma
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