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Newspaper
Cumberland Islander
Location
Cumberland, British Columbia, Canada
Date
Jan 27, 1928
Page
3
The Linotype, once thought limited to newspaper work with small faces, evolves into a versatile composing machine. Its magazines and molds multiply capacity from 90 to 720 characters, enabling full paper production including headlines, ads, and text without changing magazines.
A listing offers Chandler and Price platen presses including 12 x 18 models and a smaller English press by J Wade. The presses are praised for simple, robust construction with minimal moving parts and rapid operation, suited for envelopes and small cards.
An inventory of printing shop gear includes presses dating to 1886 with many still in operation. Also listed are a Chandler and Price Paper Cutter with interchangeable parts and heavy construction to resist strains. Additional equipment covers Boston Wire Stitcher perforating, numbering and punching machines, stereotyping, rule and lead cutters, and a metal boiler.
The piece argues that printing quality varies and is not a function of equipment or materials alone. It emphasizes that type faces and a combination of factors determine superior printing beyond time and skill, beginning with the importance of an adequate supply of type faces.
The Islander emphasizes superior printing due to a well chosen supply of type faces. It argues that printers struggle to convey full meaning without sufficient variety and invites readers to use their services for next printing job.
Market notice from a Vancouver Island printer offering job printing services for any size, with experienced staff and modern equipment. They promise fast service, competitive prices, and high quality, claiming to be the best job printing plant on the island.
Go through your list and tell us what you want printed from letterheads to posters and programs. Our prices are right and quality is top, call or use the telephone. our number is 35 Cumberland.
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