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Newspaper
Concord Enterprise
Location
Concord, Massachusetts, United States of America
Date
Mar 18, 1948
Page
16
Fashions this spring embrace fresh, spirited styles inspired by recent trends. Hemlines rise to 14 inches from the floor, waistlines lengthen, and new suits such as bolero cape, pasque and box cuts define the season. Capes and toppers in rayon faille offer light options for the warmer months.
This year offers machine knit and hand knit dresses suits jackets and three piece suits in a range from 29.95. Designs are conservative yet detailed with flared skirts and travel ready fabrics in new weaves colors and textures.
A historical note traces the origins of sericulture to 2040 B C in China where a Chinese empress pioneered silk production. It describes later Korean influence, the silk industry's decline after Pearl Harbor, and a current U S effort to restore silk's prewar prominence with pure silk fabrics and couture appeal.
The piece urges practical U.S. fashion for 1948 over 1868 to 1900 looks. It promotes functional, balanced silhouettes, moderate shoulders, five gore skirts, flared coats, swirl skirts, and suitable hats and veils, stressing common sense amid fabric shortages and a busy lifestyle.
Fashion notes highlight a surge in skirts and petticoats this season. Descriptions cover pleated, tired, flared and padded silhouettes, with lengths from 3 inches off the floor to ankle length and beyond. Eyelet ruffles and taffeta flounces add fullness beneath skirts.
The text argues that clothing should suit the wearer’s scale rather than be oversized. It warns against blindly following fashion trends and stresses taste, balance, and coordinated accessories as keys to looking well dressed for one’s type.
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