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Newspaper
Columbus Telegram
Location
Columbus, Nebraska, United States of America
Date
May 20, 1975
Page
3
Washington based piece notes Psychology Today survey says as many as 40 percent of American youths may be shy. Author Dick West questions the interpretation, suggesting shyness may be misread, a shift to openness, or inertia masking true levels, amid social climate biases against introverts.
Daniel Cade, 30, founder of LaCade Manufacturing Co, a Chicago-based cosmetics firm, debuts 7 Day Car Cologne designed to neutralize odors in transit. From Mobile, Alabama, Cade began selling shoes at 14, later moving to Chicago, working in rail and cosmetics before starting his company with $1,500 raised by his father. His venture employs 150 and earns about $5 million annually, with his father as adviser.
The article contrasts Cade's flamboyant lifestyle and desire for showy product launches with a Chicago bachelor image and luxury car fleet. It then shifts to a survey on shyness, noting 40 percent admit some shyness, signaling a possible introvert rights movement called Shrinking Violet Liberation.
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