Newspaper Advertising Tips for Busy Businessmen
Practical guidance on selecting ad items, pricing, and copy length to attract customers. Emphasizes advertising only well-supplied products, pricing below competitors when appropriate, and telling the full product story. Advocates alternating features, testing display windows, and following national ad trends to drive traffic. NEXT WEEK: WHAT SHOULD YOUR NEWSPAPER ADVERTISING BUDGET BE?
May Auto Sales Bring Masked Optimism To Detroit
Detroit automakers posted their best May sales in seven months as deliveries rose 17 percent from April. Imports fell below 20 percent of U S market for the first time this year, yet overall May figures remained 21 percent below last year. Chrysler led gains with a 42 percent jump from a $200 rebate on Valiant and Dart, while GM rose 16 percent and Ford 9 percent. buyers remained wary, awaiting Washington gasoline actions and rebates.
MENTIONED IN THIS ARTICLE
Edward S. Lecht
UPI
Detroit
Ameritis
U.S
Crivaler Dowk
Ford
General Motors
American Motors
Chrysler
Valiant
AMC
Girard
Wutemakers
Pat Kirby to Acquire Ohlinger's Drug Store
Pat Kirby will assume ownership of Ohlinger's Drug Store in David City on July 1, taking over from N. J. Ohlinger. A Garrison native and son of Jerry and (Mrs.) Kirby, he is a St. Mary High and Aquinas High School graduate with a pharmacy degree from the University of Nebraska. He worked 22 years in a Rochester Minnesota pharmacy before returning to David City to join Ohlinger's. He and wife Mary Ann Geiger of Ulysses have two children.
MENTIONED IN THIS ARTICLE
David City
Pat Kirby
Ohlinger's
N.J. Ohlinger
Butler County
Kirby
Jerry Kirby
Garrison
St. Mary High School
Aquinas High School
University of Nebraska
Rochester
Minn
Ohlinger
Mary Ann Geiger
Ulysses
Daly and First Mid America announce merger plans
Daly of Omaha and Charles J. Burmeister of First Mid America Inc announce signing contracts to merge the two firms. The combined operation will strengthen bond under.substring operations and serve cities, school districts, municipalities, and investors in Nebraska and Iowa. A joint operation will open June 9 at the Continental Building in Omaha with offices across Nebraska, Iowa, Missouri.
MENTIONED IN THIS ARTICLE
Nebraska and
Iowa
C. William Daly & Company
First Mid America Inc
Continental Building
Omaha
Grand Island
Hastings
Columbus
Neb
Sioux City
Atlantic
Des Moines
Fort Dodge
Cedar Rapids
Kansas City
St. Joseph
Labor talks reshape pattern amid recession and inflation
Union bargaining in 1975 shows softer raises and more focus on job security as unemployment rises, with construction facing large craft shortages. Ford-backed efforts push for more responsible negotiations, while 1976 may bring a broader, more volatile bargaining scene across autos, rubber, electricals, meatpacking, public services, and construction. Arlington leases Seven Seas amusement park to ABC and Leisure Marine, expanding a chain of park holdings.
MENTIONED IN THIS ARTICLE
W. J. Usery Jr
Federal Mediation and Conciliation Service
Ford
John Dunlop
Usery
Teamsters
Dunlop
UTHER
Arlington, Tex
APD
American Broadcasting Companies Inc
Leisure Marine Corp
Seven Seas Amusement Park
Arlington
Seven Seas
ABC
Silver Springs
Weeki Wachee
Florida
Wildlife Preservi
Delay in veteran education checks roils rail funding fight
In Washington a Senate House clash over rail funding holds up a $15 billion supplemental, delaying education benefit checks for about 50 000 veterans and risking others. Senate seeks 175 million for rail rehab plus job creation while House offered 5 million planning funds. Remaining provisions on food stamps and community action programs proceed.
MENTIONED IN THIS ARTICLE
Ameryl Arvidson Washington
UPI
Senate
House
Milton Young
R-N.d
United States Senate
Birch Bayh
D-Ind
Bayh
Sen
Strom Thurmond
RSC
Life insurance may hit record sales in 1975 says executive
Occidental Life of California chairman Earl Clark predicts U S life insurance sales could reach 200 billion in 1975 marking a record by face value. He cites annuity interest tied to IRA provisions and notes a shift toward cheaper term policies as families seek maximum protection at lower cost.
MENTIONED IN THIS ARTICLE
Lenny Ppe
UPI
New York
Earl Clark
Occidental Life of California
Transamerica Group
Clark
United States
Credit Life
Occidental
NPPD Honors Five Staff For Long Service
Five Nebraska Public Power District employees in Columbus received emblems commemorating long service. Ruth Lind and Raymond Eriksen earned 15 year honors. Grennan and Jean Dicke, Willard Ham, and Graham were cited for five or ten years.
MENTIONED IN THIS ARTICLE
Nebraska Public Power District
Columbus
Ruth Lind
Raymond Eriksen
Ruth
NPPD
Purchasing
Steno
Eriksen
Richard F. Grennan
Grennan
Jean Dicke
Willardham
Jean
Graham
Pressman
Duckwall Stores declares quarterly dividend for June payout
Duckwall Stores Inc announces a 4 cent per share quarterly dividend payable June 18 1975 to holders of record June 2 1975. The Alabama Kansas based retailer operates discount department stores and fabric shops across Kansas Colorado New Mexico Nebraska and Texas including Alco Columbus.
MENTIONED IN THIS ARTICLE
Abilene
Kansas
Duckwall Stores, Inc
Colorado
New Mexico
Nebraska
Texas
Alco
Columbus
Also Mentioned on This Page
J. Austin Advertising
Washington
Joe Girard
Columbus 7 Telegram Financial Page
Babson’s Reports Inc
Wesley Baxa
City of Columbus
Council Chambers
City Hall
Ford Brodfuehrer Civil Service Commission
City of
Lock Haven
California
Piper Aircraft Corporation
Chicago O'Hare
van Nuys
Calif
Santa Ana
Long Beach
Los Angeles International
Atlanta
Ft. Worth Meacham
Dallas’ Love
Near
Rcent
St. Columbus
Man. Tes
Thors
Eve Tl
Lane Bryan
Karen Jensen
Bob Jensen
Pizza Hut
Las Cruces
N.M
Spencer Foods, Inc
Spencer
J. Fred Bryant
Gerald L. Pearson
Spencer Foods
Bryant
Ashland
The
Appolanens
Loyd le Jaquier
Memphis
Tenn
Agricultural Chemicals
W. R. Grace & Co
James J. Galvin
Grace
E. Harold Culp
Gerald G. Garbacz
James R. Raymond
Farr Better Feeds
Duncan
Elmo E. Peck
Schweser’s
Beta Merchants Association
Art Trehearn
RMA
Union Pacific Railroad
R. M. Brown
Josselyn
Willow Island
North Platte
Gibbon
Citizens Bank
Columbds
Merrasea
FDIC