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TV IN REVIEW Agencies eye fourth network concept evolves
Ad agencies Benton & Bowles and Ogilvy & Mather pursue a so called fourth network by pairing with Metromedia to sign up existing stations for ad supported programming. Plans include Sunday two hour blocks and 78 Gothic dramas plus serialized novels to fill future inventory.
MENTIONED IN THIS ARTICLE
Joan Hanauer
UPI
New York
Benton & Bowles
Ogilvy & Mather
Metromedia
ABC
Eenter Benton & Bowles
General Foods
Michael Lepiner