Two parental types emerge in 1977 study on child rearing
A General Mills commissioned Yankelovich study finds 60 percent of parents with children under 13 feel things are going well, up from 18 percent two years earlier. It contrasts a traditional, sacrifice-oriented group with a newer self oriented, permissive cohort.
MENTIONED IN THIS ARTICLE
New York
UPI
Consumer Center of General Mills
Yankelovich, Skelly and White, Inc
New Breed and Traditionalist Parents Face Child Rearing Pressures
A survey contrasts new breed and traditionalist parents on child rearing. It notes children favor parental involvement and oppose separation, while parents worry about drugs, crime, TV influence, and advertising. Many fear not meeting children's needs yet seek guidance from teachers and clergy.
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