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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Cincinnati Commercial Tribune
Location
Cincinnati, Ohio, United States of America
Date
Jun 01, 1930
Page
30
The illustration showcases a jaunty striped ticking jacket worn over blue denim trousers and a tuck-in blouse of the same material. A red straw hat faced with yellow pairs with a matching roomy bag. On the right a one piece jersey suit in blue gray and yellow is styled with a multicolored cretonne peasant skirt.
Elsie F Your outlines the season's beach wardrobe. Two piece bathing suits with short briefs are in vogue and beach pajamas become coverups. Sandals replace rubber beach shoes while cork slippers stay light. Wide brimmed floppy hats in diverse fabrics complete the seashore look.
The 1930s youth camp style favors cotton polo shirts in Delft blue billiard green and gaudy red, with colorful shorts and striped blouses for riding and sports. Jodhpurs in gabardine and suede shoes replace breeches, berets lead headgear, and bathing suits feature bright hues. warm gear includes terry cloth robes and sun-back trousers for comfort.
A selection of woven or multi strand bead necklaces adds chic to evening costumes, rivaling diamonds. Lelong's pieces feature several colors or tones to echo the gown and wrap, with options ranging from varied hues to single shade tones.
Velveteen jackets trend with vogue impact while jacquard silks appear in sports frocks. Tennis shorts feature prominently in fashion notes, alongside new fabrics and designs for athletic wear.
Janet Owen notes rising yachting popularity on this side of the water with American and French design, from white duck yachting suits to velvet sports jackets. The piece highlights sailor uniforms, short silhouettes, jacquard silks for tennis frocks, pastel palettes, and the smart beret as a key sport hat trend.
The era’s washable fabrics promise relief for dry cleaners and housewives. White suits and frocks in shantung crepe jacquard and gabardine dominate sportswear and costumes. Washable silks labeled for soap and water will endure the wash as fashion moves to practical fabrics.
The article notes point d esprit as a fashionable choice for spring and summer weddings with pastel shades like pink blue green and yellow as well as black for the sophisticated. It highlights its use in bridesmaid dresses and evening gowns competing with nets laces and organza.
Designers favor short sleeves in knitted one piece frocks for summer. Sheer wool fabrics in fine zephyrs suit youthful figures, with the most attractive outfits featuring detachable capes or tie-on cape colors for quick ensemble changes.
The article promotes lace mitts as a cool summer glove when paired with the evening gown. It contrasts past dislike of long gloves in heat with this year’s suggestion that lace gloves and lace hats are proper only after sunset with costumes featuring lace.
Turquoise necklaces pair well with dark street costumes and blue or pink shades. The author notes turquoise harmonizes with pink tints and contrasts with black, and adds that turquoise with brown evokes 1929 fashion references.
Fashion note describes suede gloves with elbow length design featuring three small ruffles at the top and a washable construction a practical update for refined wearers.
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