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Newspaper
Cincinnati Commercial Tribune
Location
Cincinnati, Ohio, United States of America
Date
Aug 23, 1925
Page
5
Sales activity suggests seasonal car buying has peaked and slipped into a lull. A teaser ad campaign appears to drive less traffic, while observers note the growing impact of women's voices in vehicle selection, marking a shift from prior periods.
Industry observers debate if seasonal motor car demand will fade as price cuts and new bodies blur seasonal patterns. They warn teaser advertising slows sales and favor steady year round demand with more mergers and stronger female buyer influence driving family car purchases.
The article reports an invisible tax on motorists, estimating $34 million yearly from fake auto clubs masquerading as service organizations. It notes about 150 such clubs operate in major U.S. cities, atop $555,028,548 in visible federal state and municipal taxes in 1924.
A revised code of highway traffic signals proposes standardized colors and forms for road and vehicle signals. It recommends white amber yellow or intermediates for headlights with no red or green visible from the front. Tail lights would be red, with yellow as an alternative in new rules. Yellow marker lights in the upper left corner indicate vehicle size.
The American Automobile Association urged Congress to repeal the motor vehicle excise tax, arguing motorists face four times the income tax burden. AAA president Thomas P. Henry cited a 1926 surplus and noted $122,742,440 in excise taxes paid in the year to June 30 1926, urging relief for owners amid high government levies.
The article highlights how Dodge Brothers improved commercial car cabs for drivers. It notes longer flexible springs, comfortable seats with leather upholstery, roomy bodies, and all steel construction. A shelf above the windshield and easy to operate controls are emphasized along with noiseless sliding plate glass windows and full ventila type shield.
California Supreme Court rules speed trap evidence is incompetent for speeding convictions. Court upholds vehicle act provision banning such evidence in court proceedings.
George F. Bauer of the National Automobile Chamber of Commerce says motor transportation will be essential to Europe’s recovery by lowering costs and linking incomes to living expenses. He toured sixteen European countries and urged broader use of automobiles to boost efficiency, trade, and government revenue.
New ideas of traffic control stress intelligent driving over strict law. New York state patrol lacks speedometers on most motorcycles yet Major John E. Warner reports speed and reckless driving convictions without readings. A motorist at forty five may pass freely on a highway but be arrested for reckless driving near a school at recess.
The taxi industry shows its scale with 592 million passengers carried in 1924, $200 million invested in plants and equipment, and 66 thousand taxis in service last year.
At the end of 1924 the capital invested in U S automobile manufacturing stood at 1 691 059 112 dollars, showing an increase of about 676 million dollars since 1919. The lengthy figure reflects sustained expansion in the sector.
The American Automobile Association reports motorists rate hotel and resort information as vital as road conditions. Communities risk losing traffic with poor dining and sleeping options, as travelers now seek luxury and comfort after long drives.
The New York Police Academy has opened a Ford school at Thirty fourth Street and Lexington avenue to train motor division officers in the 722 Ford cars recently purchased by the city. More than 2,800 sergeants and patrolmen are enrolled learning engine, electrical, clutch and drive system details to make officers as familiar with their cars as with their revolvers.
Bargain hunters swarm car showrooms as price cuts lift demand and stimulate sales. Production and sales peak for the season with dealers holding strong new-car stocks while used cars thin due to lower new-car prices. Bus and truck makers ride high. auto parts firms report sharp profit gains in early 1925, though car makers may face tougher later-year competition.
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