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BC Rail Heads Talk of a New Marketing Era in 1990s
Oliver Ho reports from Fort St. John where BC Rail leaders tout an “alternative philosophy” aimed at shifting from a purely operations focus to a consumer driven, market oriented approach. CEO Paul McElligott outlines plans to pursue revenue growth with marketing, while consultants study 40 BC firms to gauge best practices. Board meetings planned in communities along the line.
MENTIONED IN THIS ARTICLE
BC Rail
Fort St. John
Gerry Strongman
Strongman
Paul McElligott
McElligott