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Uncle Sam Eyes Reverse Tourism Drive Faces Costs Distances Languages
Uncl Sam aims to attract more foreign visitors for year but cites money distance language barriers. Intourist official suggests advertising in USSR ending red tape and lowering prices. Last year 1,000 Soviet tourists vs 15,000 Americans to the USSR. Officials project 500,000 overseas plus 400,000 Latin American and five million Canadians. economy packages and dollar rates cited. interpreter services expanding at ports and by airlines and travel agencies.
MENTIONED IN THIS ARTICLE
AP Business
New York
Uncle Sam
Intourist