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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 08, 1978
Page
12
Philip Morris Inc reports nationwide tests showing MERIT low tar tastes equal or better than leading high tar brands. 85 percent of MERIT smokers found it easy to switch and 9 of 10 do not consider other brands. The study positions MERIT as the principal substitute for high tar cigarettes.
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