This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
Toys as premiums lift sales across many products
A survey by the A C Gilbert Co shows toys topping premiums used to boost sales, with annual toy premium value around 50 million dollars. The study notes growth in toy incentives in late 1960, highlights large firms guiding campaigns, and cites executives saying toys attract both children and parents to buy.
MENTIONED IN THIS ARTICLE
Sam Dawson
New York
Junior
Dawson
A. C. Gilbert Co
New Haven
Conn
Gilbert Company
Union Carbide
East Moline
Texaco
General Foods
Gilbert
Harvey Rath