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Coupons Tie Iowa to National Clearinghouses and Retail Profits
The article explains how over 2,300 coupons are collected weekly by Iowa stores and sent to Nielsen Clearing House in Clinton or other U S centers. It details processing, reimbursement plus seven cents, data interpretation, and the labor force of about 6,000 workers sorting vast volumes of coupons to measure a manufacturer promotion’s success.
MENTIONED IN THIS ARTICLE
Dr Pepper
Clinton
Iowa
Internal Revenue Service
United States
Richard H. Aycrigg
Nielsen Clearing House
Nielsen