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Exercise contagion found in large social network study
A Nature Communications analysis of 1.1 million runners shows exercise behavior spreads through social ties. Friends’ activity nudges others to run more, with effects strongest on the same day and diminishing over time. Less active peers exert greater influence than highly active ones, via social comparison dynamics.
MENTIONED IN THIS ARTICLE
Nature Communications
Sinan Aral
Christos Nicolaides
Massachusetts Institute of Technology