Marlboro Targets Marlboro Spirit in Low Tar Ad
An advertising note touts a low tar cigarette variant as capturing the spirit of Marlboro. The copy emphasizes smoke, flavor, and brand identity to appeal to traditional Marlboro fans.
View this page and access billions of articles with a 7-day free trial.
Start Free Trial
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
Not what you were looking for? Search our billions of articles
Articles on This Page
This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Dec 12, 1977
Page
5
Marlboro Ad Emphasizes Lighter Taste and Tar Reduction
The copy touts Marlboro cigarettes as lighter in taste and lower in tar while promising the same quality that has made Marlboro famous. It frames the product as offering reduced harm without sacrificing brand identity.
Also Mentioned on This Page
Ver
FIC
Search the Cedar Rapids Gazette Today with a Free Trial
We want people to find what they are looking for at NewspaperArchive. We are confident that we have the newspapers that will increase the value of your family history or other historical research. With our 7-day free trial, you can view the documents you find for free.
Not Finding What You Were Looking for on This Page of The Cedar Rapids Gazette?
People find the most success using advanced search. Try plugging in keywords, names, dates, and locations, and get matched with results from the entire collection of newspapers at NewspaperArchive!
Browse Newspapers
You can also successfully find newspapers by these browse options. Explore our archives on your own!
By Location
Browse by location and discover newspapers from all across the world.
By Date
Browse by date and find publications for a specific day or era.
By Publication
Browse old newspaper publications to find specific newspapers.