This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
National Oats and the 3 Minute Brand Rise and Buyout
The article traces National Oats founded by Joseph Matthews and John Reid in 1904 from its East St. Louis start to cedar Rapids expansion and the 1922 rolled oats process. It covers the 1993 sale to Ralston Purina, the 1994 spin off to Ralcorp, workforce changes, and later sales to Curtice Burns in 1980, with notes on productivity, branding, and the 3 Minute label.
MENTIONED IN THIS ARTICLE
the Gazette
National Oats
Ralston Foods
Cedar Rapids
National Foods
Corno Mills Co
South
Joseph Matthews
John Reid
East St. Louis
Matthews and
Reid
Stobie
Peoria
Ill
Pawnee
Oklahoma
Texas
Quaker Oats Co
E&f Enterprises
E&f
Wall Lake
Nebraska
Illinois
General Mills
Kellogg, Post and A
Ralston Purina
Curtice Burns
Ralcorp Holdings
National Oats Co
Rochester
N.Y
Baylis Pawnee
Coro Mills Co
Ralcorp Holdings Inc
St. Louis