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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Aug 22, 1937
Page
33
Color in advertising boosts attention and sales by showing true appearances. Torch Press touts skilled color printing and helpful staff to guide customers from color choice to finished product. Straka Travel Bureau is also promoted for travel planning services and expert advice with no charge.
The Roosevelt hotel in Iowa is highlighted as an outstanding community asset. Under manager William Catlow its modern upgrades include extensive air conditioning, regular deep well water testing, continual guest room renovations, new beds and carpeting, and a modernization program that keeps it ahead in hotel service. The piece credits intelligent management and forward policy for its standing.
The M Cach Glass Co. at 907 909 Second Street SE adds Pennvernon window glass to its offerings. Pennvernon glass, made by Pittsburgh Plate Glass, draws vertically with a flat surface and no surface contact until finished. It features a brilliant reflective surface on both sides, high clarity, and permanent transmission of colors.
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