Ad experts debate Nike Tiger Woods commercial
New York AP reports a provocative Nike Tiger Woods ad uses the late Jesse Woods voice to chide him for scandal. Critics call it shocking and sickening while others hail bold marketing. Zeta Interactive notes online buzz rose 43 percent with 86 percent positive chatter.
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New York
Nike
Tiger
Woods
Marian Salzman
Euro Rscg Worldwide Public Relations
Salon. Com
Zeta Interactive
Tiger Woods
ESPN
Green upgrades pay off small budget big rewards
David Kincaid of Shreveport, Louisiana embraced free online tools to cut energy use and earn rewards. He invested about 260 dollars in efficiency upgrades, netting 300 dollars in Earth Aid rewards plus three oak trees. Experts see a nascent market where households save on a 2200 dollar annual bill and reduce emissions by up to 8000 pounds yearly.
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Iowa
AMEX
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ADC
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Target NY
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Dell Inc Nash
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Palm Inc
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David Kincaid
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Environmental Protection Agency
Audi Shelley's Self Driving Dash To Pikes Peak Test
Stanford researchers unveil Shelley, an autonomous Audi aiming to climb Pikes Peak this fall. The project led by Christian Gerdes seeks a rally capable self driving car, with VW group backing and a 2028 milestone for full autonomy.
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San Jose
Calif
Shelley
Stanford University
Colorado
Pikes Peak
Michelle Mouton
Stanford
Christian Gerdes
Stanford Engineering
University
Center For Automotive Research
Volkswagen AG
Audi
Marcial Hernandez
Volkswagen
Palo Alto
Hernandez
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Laura Ries
Ries and Ries
Atlanta
Earthaid
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Google
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Microsofthohm
EPA