Cooperative marketing and farm cooperatives in American industry
A speech by James C. Stone, vice-president of the Federal Farm Board, argues that cooperative marketing associations are central to modern agriculture. He compares cooperatives to corporations, urges farm groups to organize, improve management, and align with the Capper Volstead Act to raise agricultural economic levels and control distribution, surpluses, and market conditions. The farmer is the customer, and business methods must be applied to boost his income and buy more from merchants. Georgia cooperatives are highlighted as proven channels for effective marketing.