Enriched Flavor Merits Taste For MERIT Cigarettes
A 1970s Philip Morris note touts Enriched Flavor tobacco to boost natural tobacco flavor with lower tar. MERIT and MERIT 100s allegedly matched the taste of higher tar cigarettes while delivering 8 mg tar and 5 mg nicotine per regular unit, and 12 mg tar and 9 mg nicotine for 100s, per FIC reports.