Rules of Successful Newspaper Advertising
A veteran retailer shares ten advertising rules that boosted his success. He emphasizes regular ads with a distinctive style, ample white space, and a fixed ad spend of about three percent of prior gross. He buys goods for advertising value, uses regular illustrations, backs up claims, and coordinates displays with newspaper copy.
MENTIONED IN THIS ARTICLE
Flyin
Iowa
Echo
Local Interest Items and Visits in the Area
Miss K Vita Jerrett visits Miss K Virginia August on Hope Street for August. Carmine J Massano and wife spend week at Derby Connecticut. Edith Martin of Newport visits grandmother Mrs William J Munro in Bradford Street. Mr and Mrs Sebastian Bernard Jr and Mr and Mrs Daniel J Sullivan return from a 10 day motor trip to Orient Long Island. Katherine and Margaret Purcell depart for Skaneateles. Bristol County Tennis Tournament draws and entries announced. Old Town Providence clam bake and field day at Wardwell Farm reports 40 members present. Bristol Highlands Tennis Association whist prize winners listed. Mosie Moore’s car shorted and burst into flames. car destroyed. driver uninjured.
MENTIONED IN THIS ARTICLE
K. Vita Jerrett
Virginia
Hope Street
Carmine J. Massano
Derby
Conn
Edith Martin
Newport
William J. Munro
Bradford Street
Sebastian Bernard, Jr
Daniel J. Sullivan
Orient
Long Island
Katherine
Margaret Purcell
Philip Morris
Burton Street
Skaneateles
Bristol County
Excelsior Tennis Club
F Ward Mason
Warren
Bristol Casino
Bristol Highlands Tennis Association
Charlotte Green
Walter Rice
John Pell
Robert Smith
R Kinney
Chester Foster
Mosie” Moore
National India Rubber
Local notices mention repairs and visits across town
Mrs Walter Gustafson visits Mrs Annie Bush on High Street as highway crews fix Poppasquash Road. Mrs Daniel McCarthy and three children from Versailles visit Emanuel August on Hope Street. Rev Beverly M Boyd fills St Michael the Archangel August pulpit and speaks to Ivy Guild next Tuesday. Miss Annie Middleton rests comfortably at Rhode Island Hospital after a fractured hip. Mrs John Denby returns home to Washington Street Warren after hospital stay. Several families enjoy vacation in North Woodstock New Hampshire. Walter Bovay to rejoin Destroyer Lawrence after leave. ship heads to southern waters. Frank Malafronte on Catherine Street arrested for assault on Morris Blackman. pleads not guilty, released on $100 bond.
MENTIONED IN THIS ARTICLE
Walter Gustafson
Annie Bush
iHigh
Highway Department
Poppasquash
Daniel McCarthy
Versailles
Conn
McCarthy
Emmanuel August
Hope Street
Beverly M. Boyd
St. Michael’s Church
Ivy Guild
Annie Middleton
Rhode Island Hospital
John Denby
Truesdale Hospital
Fall River
Washington Street
Warren
Sadie L. Congdon
National India Rubber Company
William A. Simmons
Morris Blackman
Providence
Malafronte
Justice of the Peace
Philip Brady
Local notices and travel updates from town and nearby
Mr Willa and L Man move to Mine for a short visit. Octave Peclair ships Herreshoff class S boats to Honolulu via American Hawaiian liner. Conanicut ferry disabled by boiler trouble. Bristol ferry used in interim. Miss Helen A Condon attends American Legion installation in Little Compton. Miss Aileen Holm visits from Cleveland to stay with Mr and Mrs John H Wall. Blue Bird Shop advertises New Fall Hats. Short Line bus service disrupted by electric cable break. Newport terminal arranges replacement bus service.
MENTIONED IN THIS ARTICLE
Gantee
Willa
Manntral Street
Octave Pecclair
New York
Herreshoff
Honolulu
Conanicut
Bristol
Helen A. Condon
State Women’s Auxiliary
The
American Legion
Little Compton
Aileen Holm
General Electric Corporation
Cleveland
Ohio
John H. Wall
Constitution Street
Blue Bird Shop
Newport and Providence Railway
Newport
Successful Food Sale at State Street Methodist Church
The Ever Ready Sunday School class held a successful food sale at the home of teacher Mrs R J Chrystie on Wednesday afternoon. Committee members included Misses Marion Stanton Mary Winwood Madge Stanton Harriett Morgan Barbara Huestis and Peggy Matheson. Funds will fund children’s work in Alaska.
MENTIONED IN THIS ARTICLE
State Street Methodist Church
R J Chrystie
Marion Stanton
Mary Winwood
Madge Stanton
Harriett Morgan
Barbara Huestis
Peggy Matheson
asAlaska
Linen Shower Honors Miss Dorothy Crown of Warren
Miss Dorothy Crown was honored at a linen shower hosted by Mrs Metta Nelle on Constitution Street. The event drew 35 guests as Miss Crown prepared to wed James Nelle later this month, with pink decorations and linen gifts presented and refreshments served.
MENTIONED IN THIS ARTICLE
Dorothy Crown
Warren
Metta Nelle
Constitution Street
Crown
Nelle
James
Bristol Knights of Columbus Council Meeting Actions
The Bristol Council Knights of Columbus held its regular semi monthly meeting on State Street. Grand Knight T J Barnes was authorized to appoint committees to set the date and plans for the annual outing and to nominate candidates for the annual election.
MENTIONED IN THIS ARTICLE
Bristol Council
Knights of Columbus
State Street
T J Barnes
Hoover to Accept Republican Presidential Nomination Speech
The Republican Party chose Herbert Hoover as its presidential candidate and he will accept the nomination. A 45 minute radio address is planned with nationwide network broadcast from 85 stations and multiple short wave transmitters. The notification ceremony will be at Stanford Stadium in Palo Alto with about 90,000 attendees.
MENTIONED IN THIS ARTICLE
Dielgek
Hekebert Hoovers
Moses
New Hampshire
Republican Party
United States
Hoover
National Broadcasting Company
Leland Stanford, Jr. University
Palo Alto
Cal
Birthday party for James Ker Shaw at Thames Street home
A birthday celebration for James Boots Ker Shaw was held at Donat Quintal's Thames Street home on Wednesday evening. Guests attended from Warren Barfington Washington RI. entertainment included vocal numbers by the gang and Coggsey's corner group. refreshments were served by Mrs. S Kershaw Mrs M Preble and Mrs Dr Quintal.
MENTIONED IN THIS ARTICLE
James
Boots) Kershaw
Donat Quintal
Thames
Warren
Barfington
Washington
R. I
Cmembers
Sthée
Also Mentioned on This Page
M. G. Farrally
William Bradford
Srecond
Phoenix News
H. M. Darling
Y. M
C. A. Black Eee & Quirk Weood Street
Daniel
O. F
James E
Easterbrooks
Julio
Xavier
Wood Street
Jamiel
Charles M. Connery
Undertaker
Burton St
M-O-N-E-Y
Isi Mortgages Peoples Savings Bank
Im Praovmanc
Market Square
Dr Scholls
Dr. Scholl
Buffington’s Pharmacies
Ida Bell Bailey
I0od
Otis M Bailey
Molasky
Jacob Molasky
Hope
Y.M.C.A
Cape Cod
Kolynos
Planet
J. F. Gilroy Cor
Franklin and
High Streets
Bonvicin & Barnstead
Telephone
Klenzo
Rexall
Hope Drug CO
W. VY. Barnes
Prop
R. J
K. O.C. Meeting
Prudence
Bristol Swim
Church St. Wharf
Lucien Capone
Louise Malafronte
Wood St
Augustus P. Duffy
W. W. Franklin & Co
Box G
Phenix
John Gowells
Congregational St
Phoenix
Hradford St
Phoenix Office
High St
Liberty
High Street
St Alban’'s Lodge
Newport County Fair Grounds
Portsmouth
R I
Louis Tortorice
Rhode Island Public Service
Cumulative Pfc
F. Reginald Dimond
Anderson & Company
Hospital Trust
Vermette Brothers
Oldsmobile
Sales and Service
Charles F. Easterbrooks
the House OF
Weybosset Street
Providence, R. I
Domino
Autocrat
Gorton’s
P. & G. Naptha
Lenox Salada
Chesterfield
Piedmont
Charles A. Johnson
Hope and
Franklin Streets