Advertising Rules For Retailers From Roger Babson
Editorial cites Roger Babson endorsing ten points for newspaper ads to boost profit. Emphasizes regular ads with distinct style, sufficient white space, 3 percent of prior year gross for ad budget, recurring illustrations, backing claims with reasons, continuous advertising mindset, stocking nationally advertised goods, timely copy, linking displays to ads, and staff support. Local stores affirm the medium's effectiveness.
MENTIONED IN THIS ARTICLE
Roger Babson
America
Parks Planned At Former D Wolf Inn Property
The old D Wolf Inn site, bought by Charles B Rockwell Sr over a year ago, is proposed as a park. The waterfront location on Thames Street offers an excellent spot for deep sea bathing and civic enjoyment.
MENTIONED IN THIS ARTICLE
Charles B Rockwell
Thames Street
Washington hears nerves over year to come in business
Washington debates whether business will hesitate in the presidential year. Officials say there is no danger of a set up in business activities despite political and industrial conditions. Yet much hinges on Wall Street where gambling is booming.
MENTIONED IN THIS ARTICLE
Washington
Wall Street
Many M. Morris
Katherine H. Connors
Margaret M. Morrissey
Cathleen Barton
Grace E. Shiel
Miriam J. McCaughey
New York
Washington, D. C
Helen T
Mary V Scanlon
Rose M. Pozzi
Marguerite Brogan
New York City
Alice McGee
Brookline
Mass
Suzman’s
Clean Up and Paint Up Weeks Proposed for Town
Spring proposals urge a town wide Clean Up Week and Paint Up Week to improve health and beauty. Property owners are encouraged to adopt the slogans and participate in the effort.
Guiteras Memorial School Basketball Triumph and Local Notices
The Guiteras Memorial School boys beat East Providence junior high 11 to 10 in a fast, close game. In the preliminary, the Colt Independents girls defeated Guiteras girls 15 to 14. Also listed are Easter shopping ads from Suzmans and Max Makowsky, plus community notices on a fire station site committee and local social events.
MENTIONED IN THIS ARTICLE
Warren
George T. Greene
Daniel Child
LeRoy Staples
Guiteras Memorial School
East Providence Junior High School
Colt Independents
Guiteras School
Blue Bird Shop
Edward L. Leahy
Defiance Hose Company
Salvatore Della Morte
Arthur H. Manchester
Woman's Home Missionary Society
First Congregational Church
Memorial Chapel
South Carolina
Charnton T Sherman
Miriam W . Skinner
Sarah See
Suzman
Also Mentioned on This Page
Joseph F. Farrally
Mr. G. Farrally
William Bradford
Mgr
Bradford St
Corner of Thames
Bristol
Phoenix News
Richard C. Quirk
Daniel G. Coggeshall
James F. Duffy
Easterbrooks
Jatio F. Xavier
Wood Street
Editorial
Be Ph
Peter Varela
Bradford Street
Gordon
Gordon V-Line
Max Makowsky
State St
Anthony Nunes
Bristol Aerie
Order of Eagles
Truesdale
Fall River
Paris
Adv
Daughters of Union Veterans of the Civil War
Department of Rhode Island
Alice Hall
Benjamin Hall
Feaster
Gibson
Apollo
Mary Lincoln
Russell's
Cynthia
James F Duffy
Raymond
Fort Adams
Battery C
Arvroty
Church Street
Cyn Lod Wells
John G Murphy
Earle
Webster
Henry Moore
Laeuts
TD Amarosa
Sumner
Cooke Mallory
Emerson
Advv
George Collard
Fifth District
Hammill
FISH
Whitman
Durand
Thompson Spa
Hayler
Buffington’s Pharmacies
Hope Street
Jorto Ee
Mr. Slowpakke
Charles ST. Garage
Electric Shop
General Auto Repairing
Charles Street Tel
Bristol, R. 1
Burdedl
Warren & Bristol
Tel
Texas
J. F. Gilroy Cor
Franklin and
High Streets
N. J
H. W. Vermette
Chas Rodgers
Elm Steel
The
Art Guild Red Bank N J
Mark
Oliver Street
Richmond
Chestnut Street
Cherry Avenue
Aristol
Elizabeth K Paull
Paull
Hamill
Thames
Phenix
A. D. Lollo
H. Dew Allen
Colt Farm
Daniel Quinn
Constitution Street
Fleischer
Elizabeth Dennis Jones
Easterbrooks Avenue
O. LeClair
Burton St
Center Street
John H. Kemph
Louis Tortorice
Bristol, R. L
Archie H. Rounds
Union Street
Bristol Narrows
A. Mancini
Wood Mreet
Mt. Hope Avenue
A. L. Johnston
Hope and Court Sts
Ater
Cinerarias
Begonias
King's Greenhouses
Bay View Ave
Swift
Friend
Schrafft’s
Duc Can
Usc
Charles A. Johnson
Hope and
Franklin Streets
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