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Give Back to Party of Choice Ad Campaign Unveiled
President Eisenhower and party chairs back a drive to raise at least one dollar per citizen for the political party of their choice. The Advertising Council and American Heritage Foundation will stage a national program using media space valued at about ten million dollars. Volunteers will solicit door to door in September as the pilot effort aims to broaden participation and reduce dependence on large donors.
MENTIONED IN THIS ARTICLE
Washington
Eisenhower
Advertising Council
American Heritage Foundation
Meade Alcorn
Paul M. Butler