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Newspaper
Bridgeport Telegram
Location
Bridgeport, Connecticut, United States of America
Date
Jul 16, 1958
Page
17
A historical passage extols newspapers as the dominant advertising medium. It cites broad reach with 88% of families reading daily, 100 million readers, and argues newspapers deliver ready prospects, action, local selling flexibility, copy flexibility, strong retailer ties, safety of results, and superior sales per dollar versus TV or magazines.
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