Know Product and Your Market Says Frank Blanchard
Frank LeRoy Blanchard, a national advertising expert, told Bridgeport Advertising Club members that knowledge of the product, market, and trade is essential before advertising. He urged studying buyer habits and regional language, stressing cooperation between advertising and sales to ensure proper distribution before spending. He warned many meritorious products fail due to poor distribution and likened advertising to electricity, powerful or ruinous if mishandled, and predicted widespread intelligent advertising in the future.
MENTIONED IN THIS ARTICLE
Frank LeRoy Blanchard
Bridgeport Advertising Club
Asid
New Production Policy Lets Neilan Use Interiors For Minnie
Marshall Neilan uses a portable electric generator to film Minnie inside Garranga Villa in South Pasadena. The novel setup at Folt's vaudeville theater features Mazie Lynette, Melda Santley, Claire Vincent, and a varied bill including The World of Make Believe and The Tour Miners. The Poli Palace program draws crowds with vaudeville acts, comedy, and a powerful drama The Dangerous Age. Major theater notes include Eveta Nudsen at the Majestic with Lawful Larceny and Eugene Emmett’s Irish revue at the Plaza, plus Only a Shop Girl pairing at the Flasa.
MENTIONED IN THIS ARTICLE
Marshall Neilan
Neilan
Garranga Villa
Pasadens
Folt
Poli's
Mazie Lynette
Melda Santley
Claire Vincent & Co
Ant
Gordon King
Dally Wilson
Nell Brinkley
Make Believe
Noht St. Clair
Pennsylvania
Poli Palace
Thenr
Tabor
Green
Fink
Falace
Knight
Charles E. Blawy
Ward's Islands Fire Traps Ward's Island Asylum Heads Say
New York February 19 A day of investigations follows a fatal Ward's Island fire at the Manhattan State Hospital for the insane. 24 patients and 3 attendants died. Fire officials and experts blame aging, fireproofing, and wiring while Army engineers deny blasting caused the blaze. Attendants rescued 300 patients.
MENTIONED IN THIS ARTICLE
New York
Cassociated Press
Manhattan State Hospital
Mareng B. Heyman
Island
de. Heyman
National Board of Fire Underwriters
Heymien
Hell Gate
Bluasthce
Edward Parr
Army Engineer Corps
Ward's Island
Astoria
Tricking the Trickster Review at the Majestic
A theater critique praising Joan Storm as Miss Vivian Hepburn and complimenting Wreta Nudsen for her articulation. Julian Noa delivers ruthless lines with urbanity while audience applause highlights the production's impact on stage craft and delivery.
MENTIONED IN THIS ARTICLE
Joan Storm
Vivian Hepburn
the Majestic
Vivian
Aelley
Miss Storm
Wreta Nudsen
Andrew Dorsey
Miss Nudsen
Julian Noa
Quis de Bourbon Petition to Pope on Inheritance Claim
Don Louis De Bourbon, claiming kin to King Alfonso of Spain, sent a formal petition to the pope and Sacred College at Rome asking a Papal hearing. He seeks a share of his father King Alfonsos estate to be presented.
MENTIONED IN THIS ARTICLE
Louis de Bourbon
Alfonso
Spain
Pope
Sacred College
Cardinals
Rome
Papal Court
DeBourbon
Private Tragedies Emerge After Fire at Hell Gate
Reporters describe private losses tied to yesterday’s blaze near Hell Gate. Two brothers of Andrew Byrnes, a former NYPD officer, waited at the morgue as the fire’s toll grew. Burney from Mechanicville NY spent nineteen years at Ward’s Island before injuries and sunstroke. Solomon Applebaum, 62, a farmer and rabbi, had a history of violence seen by family, and one attendant burned four days after admission.
MENTIONED IN THIS ARTICLE
Hell Gate
Andrew Byrnes
New York Police Department
Burney
Mechanicr
Solomon J Applebaunt
Also Mentioned on This Page
Frank Blanchard
Bertha I. Shapleigh
Bertha Shapleigh
Tranistan Ave
Seward Price
Polis Vaudeville Theatre Review
Palace, Review
Majestic
Evéta Nudsen
Majestic Theatre
Heela
Bridgeport
Nudsen
Chatterdon
Ward's Islands
Heyman
Dawes
Dawe Theatre
Frank L. Packard
Griffith
Wate Claxton
United Artists
Strand Theatre
Hippodrome
Hippodrome Theatre
Thomas Meighan
Paramount
Leatrice Joy
Ois Wilson
Thos. Ince
Canitol Theatre
Storm
Tetley
Schneider
Park Ave
Cental Ave
Crisia
Allel Big Hurmmar
RY Stander
Quis DE Bourbon
the Messrs. Shubert
New Winter Garden
Broadway
Oth St
Washington
Century Then
W. Eva
Haliday
Wilda Bennett
Walter Woolf
Ator
Ats
Wedaaa
Haliday Mat
Mnesa Kosta SuSickt
Europe
Feppeth Margowran
Globe
Poli’s Palace
Bell & Caron
Case & Cavanaugh
Pennsyvania
Tabor & Green
Vaudeville
Lewis Stone
Quincy Adams Sawyer
Blanche Sweet
Lon Chaney
Beldseport
The
Mediterranean
Tuscania
New Yorker
Arents
Eveta Nudsen
POLIS
Eve
Tarring
Patrice Joy
Fane
Minnie Night
MAKE
Andra
Elda Santley
Ile
Marie Wilson
Dave
Swir
Frank I. Packard
Edith Roberts
Tom Moore
D. W. Griffith
Lillian
Dorothy Gish
Episcopal Clericus of
Saint John’s Church
Donald M. Brookman
Morristown
New Jersey
Saint John’s
John Stainer
Elite - Heatre Cor, Aerd & Chas. Sts. Rel
Sobte
Tonigied
Paramount Presents
Jack Holt
Joy
Lois Wilson
L. Lasky
Quilty’s Gebel’s “Haven
Odd Fellows Ball
Loyalty Lodge NO
Casino Hall State St
Capitol Ki
Main
Stratford Ave
VNCE
Pathe
West End
Irs
Marion Davies
Eugene Emmett
All Star Irish & Scotch Players
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!