Coupon Advertising Emphasized At Local Club Meeting
Charles H. Gregory urged the Advertising club at Stratfield hotel to use coupons in ads as a key test of appeal. He said coupon advertising has grown tenfold in seven years and can lift response by at least 25 percent on large ads. He outlined coupon purposes, testing methods, and cautioned against chasing novelty over a genuine appeal.
MENTIONED IN THIS ARTICLE
Charles H. Gregory
Advertising Club
Stratfield Hotel
Hays
Mr. Gregory
E. T. Gundlach
Thayer Gives Reckless Driver Year in Jail
Worcester August 30 Albert O'Toole of Springfield was sentenced by Judge Webster Thayer in Superior Criminal Court to a year in the House of Correction for operating a car on July 6 in East Brookfield in a manner endangering the public. Abe Katz of Revere, changing a tire on a machine with friends as passengers, was killed when struck by a truck driven by O'Toole.
MENTIONED IN THIS ARTICLE
Worcester
Mass
Associated Press
Albert O'Toole
Springfield
Webster Thayer
Superior Criminal Court
Teo
House of Correction
East Brookfield
Abe Katz
Revere
O'Toole
Canadian American Smuggling Pact Seen
Washington reports a gentleman’s agreement for stricter anti smuggling enforcement between the United States and Canada. Canadian officials seek border cooperation to curb raw alcohol smuggling, with plans to realign customs offices and reduce ports of entry. American agencies aim to curb alien and narcotic smuggling and favor fewer legal entry points.
MENTIONED IN THIS ARTICLE
Washington
Associated Press
United States
Canada
Dominion
Royal Customs Commission
State, Justice and Treasury Departments
Vote lauding Mass Sacco stand fails
Buffalo N Y Aug 30 The Associated Press reports a resolution to commend Massachusetts for its Sacco Vanzetti position was withdrawn at the National Association of Attorney Generals convention after members favored only addressing legal aspects. Several AGs said they must review all evidence before supporting it. A second broader resolution was tabled.
MENTIONED IN THIS ARTICLE
Buffalo
N. J
Associated Press
National Association of Attorney-Generals
Massachusetts
Sacco-Vangetti
Percy Saint
Louisiana
Arthur K. Reading
Attorn
Jesse Barrett
Missouri
Sleepy Head Burglar Captured After Escape
Worcester, Mass. August report says Charles F. Brooker of Albany, known as the Sleepy Head Burglar, escaped on August 7 from Worcester House of Correction and was captured in Jacksonville, Florida. He was arrested June 27, 1826, in the Massachusetts Protective Association building while asleep with a loaded revolver beside him.
MENTIONED IN THIS ARTICLE
Worcester
Mass
Aug
Associated Press
Charles F. Brooker
Albany
Worcester House of Correction
Jacksonville
Fla
Worcester County
Brooker
Massachusetts Protective Association
US Steel May Leave Gary Place Vacant, Is Report
New York August 80. Wall Street speculation swirls over who will replace the late Elbert H Gary as United States Steel chairman if a successor is named. Seven possibilities are listed, with Farrell and Morgan viewed as likely leaders, while some suggest leaving the post unfilled.
MENTIONED IN THIS ARTICLE
STEEL
Gary Place
New York
America
Elbert H. Gary
Will Street
Gary
United States Steel Corporation
James A Farrell
J. P. Morgan
Garry
Wall Street
Farrell
Myron C. Taylor
American Tire Fabric Company
Nathan L. Miler
Morgan
Steel Corporation
Eu-rope
George F. Baker
First National Bank
Baker
United States Steel
Critic of Police Flogged in Ohio
In Portage County Ohio eight masked men with knotted ropes flogged Alfred Harris a Kent resident. Harris was beaten, dragged from his workshop, and driven to Summit County where he received a severe lashing. He testified he denounced Kent Police Chief Trahern and filed a petition to Gov. Donahey seeking action on the Clayton apple murder.
MENTIONED IN THIS ARTICLE
Akron
Associated Press
Portage County
Alfred Harris
fifty-Ave
Kent
Ohio
Harris
George Trahern
Pat Hutchenson
Trahern
A. V. Donahey
Clayton Apple
Trehern
Summit County
Ted Ropes
Brass Manufacturer Marcy Dies in Meriden at 69
Gerald Judson Marcy sixty nine of 93 Collins avenue Meriden died at home after a brief illness. He suffered a stroke last Saturday and never regained consciousness. Born in Yalesville in 1858 he spent thirty years with Rome Brass and Copper before joining Miller company 1915 1920 later led Benson Rolling Mill in Glen Ridge N J He was a Mason and Royal Arcanum member. Survived by two sons L B Marcy Waterbury and L J Marcy Meriden and two grandchildren. Funeral Thursday afternoon.
MENTIONED IN THIS ARTICLE
Meriden
Associated Press
Gerald Judson Marcy
Collins Avenue
Miller Company
Mr. Marcy
Yalesville
Rome
Milter Company
Benson Rolling Mill Company
Glen Ridge
N. J
Masonic Lodge
Alfred H. Hall Council
Royal Arcanum
L. B. Marcy
Waterbury
L. J. Marcy
Man Sues City for Two Thousand Damages
Joseph Reisse sues the City of Bridgeport in common pleas court seeking 2000 for injuries from a January 36 1927 slip on an ice covered sidewalk at Park avenue and Town street allegedly hindering his work.
MENTIONED IN THIS ARTICLE
Court of Common Pleas
Joseph Reisse
Bridgeport
Park Avenue
Town Street
Police Probe Death Of Negro At Cop's Hands
Hartford August 30. Police resume inquiry into the killing of Lester Wright by Patrolman William O'Brien during a Windsor avenue liquor raid. Wright fled the scene after firing at officers, though the Negro Defense committee questions the self defense claim as the revolver vanished amid a crowd.
MENTIONED IN THIS ARTICLE
Hartford
Associated Press
Lester Wright
Wiliam O'Brien
Wright
Windsor Avenue
Mquor
Negro Defense Committee
J. T Walsh
Mexico Fails to Aid U.S. Citizens at Mine Site
Washington reports confusion over conditions near Ampato mines near Guadalajara as the State Department urges stronger protection for Americans. Despite press claims of a military detachment restoring order, vice consul Satterthwaite says no visible protection exists and labor tensions prevail. A Mazatlan report notes 300 troops pursuing bandits near Agaponda, amid a train attack that killed Florence Anderson of Los Angeles, with bandits dispersed by troops.
MENTIONED IN THIS ARTICLE
Washington
Associated Press
Guadalajara
Mexico
State Department
Mexico City
Satterthwaite
Guadala Para
War Office
Department
Joan W. Ives
Mazatlan
Agaponda
Florence Anderson
Los Angeles
Ives
Springfield Safety Council reports 568 days without auto deaths
Springfield records 568 days with no automobile fatalities as of Aug 30, according to the Associated Press. The prior year saw seven deaths in the same period, and no recent year matches the current stretch's safety record.
MENTIONED IN THIS ARTICLE
Springfield
Mase
Associated Press
Springfield Safety Council Today
Blood transfusions fail to save Lawrence fireman
Lawrence Mass August 30 three blood transfusions failed to save Thomas Hollows veteran Lawrence fire department member and former national secretary of the Sons of St George He died today Hodgkins disease sparked the blood loss firemen donated blood in a late attempt to help
MENTIONED IN THIS ARTICLE
Lawrence
Mass
Associated Press
Thomas Hollows
Lawrence Fire Department
Hollows
the Sons of St. George
Magnolia Sweetened Condensed Milk touted for cooking use
An advertisement-style piece promotes Magnolia Sweetened Condensed Milk as a versatile, economical ingredient. It claims richer texture, reduced butter and eggs in desserts, and dependable preservation after opening. The copy urges readers to request a recipe booklet from the Borden Company and to try the product in coffee and baked goods.
MENTIONED IN THIS ARTICLE
Magnolia
Borden Company
Madison Ave
New York
Silk wave cap crafted with a snug band for nightly wear
Made from heavy braided silk and finished with a snug-fitting band. These caps keep the wave in your hair when worn while sleeping. Dinnerware
Fashion and Uniforms on Sale at Main Floor and Second Floor
An ad lists narrow gathered Radium Silk band gowns with lace trim and ribbon straps in flesh white peach and lavender and a pink satin version with back elastic insert in sizes 30 to 36. Also offered are Silk Jersey and all-over Lace versions, and a white fresh Silk Jersey option. Also showcases colored enamel hangers, rubber tipped hangers, skirt or trouser hangers, and Emdee Uniforms for nurses and professional women in heavy white pre shrunk cloth with collar, belt, sleeves, deep pockets in sizes 36 to 46.
Clothing sizes range offered and price noted
The notice lists available sizes from 36 to 44 and 46 to 52 with a price of 1.50 dollars per item. It states J as the seller or label associated with the sale.
New Sweaters and Skirts Draw Fashion Attention
New sweaters merit attention at five dollars featuring youthful slip ons and novelty woven wool. Cardigans in subdued brushed wool, Norfolk with rib patch pockets and swagger belt appear with rolled collar. Kick pleat flannel skirts accompany sweaters, belt or tailored bodice top options.
MENTIONED IN THIS ARTICLE
Norfolk
Also Mentioned on This Page
Thayer
Sacco
Sleepy Head
THE
Davis & Hawley CO
Jewelers Main Street
John
OF Bridgeport
Crewes
Happy
Ray French
TY Hettinger
United Life
Security
Meeting of Directors
Burritt
Inewspa
Sues City
U. S
Kellogg
Fireman
Bridgeport, Connecticut
Marcel Caps
Em Dee
Zoc
Muslin
Walton
Newspaper
Brdhive
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