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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
May 05, 1919
Page
12
A sector based sales and advertising strategy breaks the United States into zones to cut costs and raise profits. The piece argues that metropole wide campaigns are wasteful and that precise, section by section advertising in newspapers and local markets better matches distribution, reduces costs, and strengthens competitive stance.
A Chicago Tribune analysis argues for localized advertising via a zone system. It explains why national magazines miss seasonal sales, advocates concentrating in the Midwest five-state Chicago Territory, and shows the cost efficiency of using a few metropolitan papers to reach most consumers and dealers.
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