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This newspaper page contains 16 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 20, 1919
Page
18
Interest in the automobile exhibition at Mechanics' Building remains strong with thousands visiting morning to evening. Dealers report steady car sales and growing buying interest surpassing prior years as the public shows good knowledge of motors and engines.
Edward S. Jordan of the Jordan Motor Car Company visited the Horticul tural Hall Auto Show with Boston dealer F A Hinchcliffe. He praised Boston and warned there will not be enough cars to meet demand after spring warmth. The exhibit features many parts vendors and a notable used car section with rebuilt machines indistinguishable from new.
The George B. Cousins Company exhibit features rebuilt used cars with brand new bodies and all worn mechanical parts replaced for durability. Purchasers are promised delivery next Monday morning. Pierce Arrows Marmons Stutz Cadillacs Locomobiles Mercers Franklin and other standard makes are shown amid elaborate surroundings.
Chalmers Maxwell factory officials and Fay Allen salesmen from around the territory attend an annual luncheon at the Thorndike in Boston. W L Maxwell president W L Mitchell will speak, with T Toner and C Fay directing arrangements and presiding respectively.
F P Anthony distributor of McFarlan Six 90 showcases a space 137 exhibit featuring a sport sedan and seven passenger car in Rolls Royce blue. The display highlights beauty of coachwork and high order mechanical excellence aimed to satisfy buyers seeking super excellence.
J M Linscott proclaims the long running cylinder motor war over at the Reo booth as buyers crowd the new models. He notes no one asks about cylinders, hood remains down, and recalls the old practice of selling cars by detailed specs.
Mercer models emphasize simple chassis and body lines with curved, harmonious forms. Front door compartments conceal tools and six passenger seating behind roll out doors. Walnut panelling decorates rear areas. center cowl holds a large suitcase. Cars attract attention at the show.
Cr W Nash president of the Nash Motors Company of Kenosha says the war has elevated motor trucks to a permanent role. He notes skeptical business leaders now back standardized truck service for short or long deliveries due to rail congestion and wartime efficiency. He cites wartime performance as converting many converts to motor transportation.
The Oldsmobile Economy Truck, part of a Bay State Automobile Association effort, collected about 125 pounds of broken glass from Boston streets. G W Lawrie notes the ordinance protects tires as much as horses’ feet and urges callers to Back Bay 788 for removal.
The Daniels exhibit features touring models four passenger cars and roadsters in open jobs a four passenger closed sedan Suburban Berlin and Limousine. The four passenger models differ in equipment and the four passenger close couple with disc wheels completes a club car design. A golden brown four passenger model with two tires each side of the front fenders offers extra trunk space and a back guard rail to prevent chafing. The car promises ample room and riding quality comparable to a seven passenger model.
New England dealers for Bryant G. Smith & Sons Company hosted by the Smith firm for a luncheon at the Georgian. Attending were Cole officials including President J. J. Cole, J. B. Roberts, and H. R. Hyman. The event was described as gala and memorable for all attendees.
A Goodrich Magazine article argues newspaper advertising is the most direct and satisfactory method for dealers to reach customers. It notes 1919 Goodrich message carried by 2000 papers and outlines a plan for unique full-length ads in daily papers to secure strong locations.
The display features Holmes air-cooled engines with an 18-valve setup using three valves per cylinder and two exhaust valves per cylinder. The removable flat cylinder head allows easy access, enhancing cooling and maintenance amid stylish car bodies on exhibit.
J G MacMurray of the Apperson company shows four and seven passenger sedans and the Anniversary Tourster at the large exhibition. T E Jarrard, VP of Apperson Brothers Automobile Co, explains reconstruction will boost peace time industry and that motor cars will play a key role in postwar economic recovery.
Herbert A. Harris sales manager injects pep into Elgin car sales for the David P. Virr Company, New England distributors. Harris is well known across New England. Elgin cars are sold through 1089 Commonwealth avenue.
Women admire the Metz Master Six at 921 Boylston Street as audiences tour the showroom. R A Pickens, Metz general manager, discusses the new car with visitors from across New England. The Metz Master Six Sedan draws special notice for its refined design and appeal to women motorists. A reception for North End service men at Hancock School features Judge Michael Sullivan of the Boston school committee as principal speaker on Monday night.
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