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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 19, 1913
Page
5
The ad showcases chiffon waists priced from 3.98 to 5.00 in colors including ecru navy blue brown and black. The 3.98 model features ecru chiffon with a veil over an ecru and Nell rose foundation and a shadow lace yoke and cuffs.
He is described as a longtime efficient member of the South Boston Citizens' Association and a well known tenor soloist at St. Eulalia's Church plus concert work for charitable causes.
Professor Hugo Munsterberg of Harvard urged the Young Men's Christian Union last night that teaching reading by first teaching the alphabet is unpsychological. He argued public schools should not become places for specialized study and that students should focus on work they do not care for to let individual specialties develop later.
The Union Hall audience of Nathaniel C. Fowler Jr.'s salesmen heard Professor Munsterberg discuss advertising psychology. He noted full page ads are remembered seven times better than quarter page units, yet repeated quarter page ads four times outperformed a single full page, highlighting repetition over size.
Professor Munsterberg discusses how page layout affects memory and how beauty can deter impulse buying. He argues sales should emphasize suggestion, attention focus, and psychological observation rather than perfect beauty. He warns against universal formulas and calls for mental testing in vocations.
Secretary Daniels of the Navy Department left today for Raleigh North Carolina to close affairs there before taking up permanent residence in Washington He will be absent until the latter part of the week.
The New York New Haven Hartford Railroad ordered two million dollars worth of steel cars and engines to outfit the Shore Line through service. The purchase aims to modernize the entire system with the new rolling stock.
P. J. McMahon, longtime figure in Washington Street clothing retail and former Broadway store manager, has joined Kennedy's sales team at Summer and Hawley streets. He owns the Dorothy M., a noted motor yacht, and serves as trustee and former secretary of the South Boston Yacht Club.
Boston shoppers urged to buy Hart Schaffner & Marx ready made suits at 25 dollars as best value for style fit and cost. The Continental store at Washington and Boylston Street promotes made to measure versus high priced tailors and claims modern ready clothes replace custom tailoring.
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