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This newspaper page contains 5 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Jul 16, 1919
Page
2
The piece argues for national unity through the foreign language press as a gateway to American ideals. It cites Independence Day 1915 as a milestone and notes 16 million foreign-born residents and about 200 thousand with immediate foreign extraction, stressing loyalty to American business principles.
The text outlines a business organization selling Americanism through advertising, promoting a wide range of American products from toothbrushes to autos. It highlights serving national advertisers, expanding foreign markets, and reinvesting surplus into promoting American institutions and opportunities. It lists officers Frances A. Kellor, Frank D. Gardner, S. P. Goldman, Howard P. Ingels, and A. J. Hemphill. It notes easier profits from magazine and daily paper ads and urges capturing buying power of diverse races in America.
A roster of prominent executives and financiers backing Americanism includes Coleman du Pont of the Inter-Racial Council in New York, Earl D. Babsi of American Sugar Refining, J. P. Morgan ally Thomas W. Lamont, and members from Standard Oil, International Paper, Sears Roebuck, and Morgan entities. The list spans New York, Boston, Chicago, and Boston area firms, naming board chairs, presidents, and treasurers across industries.
An opinion asserting that American products and living standards require reaching immigrant communities. It argues foreign language press has served national advertisers for decades and urges advertisers to blend business with patriotism by promoting products and American institutions in immigrant languages.
A merchant funds advertising and enlists publishers to pressure retailers into stocking American goods. The tactic aims to sway shopkeepers by leveraging media cooperation.
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