Ad Men in Convention See Noted Creators Gather
National event at Copley Plaza features authors whose widely read works and advertising phrases dominate markets. The second day draws 185 persons from the Association of National Advertisers.
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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Dec 08, 1916
Page
10
National event at Copley Plaza features authors whose widely read works and advertising phrases dominate markets. The second day draws 185 persons from the Association of National Advertisers.
After passing resolutions commending newspapers for raising prices to offset white paper costs, promoters vote to create a press bureau to call attention to nationally advertised goods. They then confer with heads of leading magazines to discuss circulation methods and problems.
Major Henry Lee Higginson urged compulsory military training in the United States before about 200 Harvard Club members at a reception for Harvard men returning from the border.
Major Higginson and Col Logan Col Thomas Livermore and Odlin Roberts call for universal military training. Roosevelt letter supports compulsory training. Livermore proposes dual navies, six months readiness. They argue militia no longer local police but national guardians and training boosts industry.
About 200 Bay State Boosters gathered at the Hotel Lenox for their annual banquet. Congressman-elect Alvan T. Fuller, the sole Independent in the upcoming Sixty-fifth Congress, spoke on independence in state and national affairs. Harry Fosdick recounted the club's 1904 charter history. George W. McWear urged continued cooperation for growth.
Dewey Metivier was chosen captain of the 1917 baseball nine at Rindge Technical School yesterday afternoon. He is one of the best of present day school twirlers and also a fine batter.
A Tower Court dormitory girl in Wellesley performs bicycle stunts in the town square. She dives over handlebars, recovers, then rides into banks and stores before returning to Tower Court. Eyewitnesses fear she may injure herself as crowds watch. The piece teases a Red Cross fundraising story in the next issue.
Herbert D. Wittum advertising manager of the Houghton and Dutton Company spoke to the College of Business Administration at Boston University last night on department store advertising. He traced the ad from buyer suggestions to finished display, showing layouts and proofs to illustrate the process.
Alfred L. Muller 26 assistant to Dr. John Nolen of Cambridge and son of Boston musician Frederick Muller was injured in Kenosha Wisconsin when his automobile stalled on the Elizabeth street crossing and was struck by a Chicago and Northwestern train. Muller, who had come to oversee a million dollar fund for the Kenosha Home Company, was driving at moderate speed as gates were up. He was found feet from the crossing and taken from the scene.
Yesterday afternoon violinist Samuel Gardner presented at Steinert Hall with works by Mozart Vivaldi Bach Rachmaninoff Granger Kolos Hubay Cyril Scott and Brahms. He displayed solid musicianship high artistic aims and a technically adequate performance. The audience of fair size applauded cordially.
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