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Newspaper
Bessemer Herald
Location
Bessemer, Michigan, United States of America
Date
Dec 22, 1933
Page
6
Edson R. Waite quotes publisher F W Hartford of the Portsmouth Herald asserting newspaper ads create a lasting, checkable record. He argues radio ads lack measurable impact, audience recall, or lasting imprint, while newspapers remain constant in every community with wide readership and credibility.
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