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Mexicans push to reshape image in ads and media
A new Mexican-American AntiDefamation Committee led by Armando Rodriguez demands a fair image and air time to counter stereotypes. They will boycott firms persisting in demeaning portrayals, while supporters argue Mexican Americans built the Southwest and deserve equal representation in advertising and media.
MENTIONED IN THIS ARTICLE
Washington
United States
J’s
Jose Jimenez
Madison Avenue
Serape
Armando Rodriguez
Tony Calderon
California
Calderone
San Antonio
Tex
IMAGE
Nick Reyes
Equal Employment Opportunity Commission
Bill Dana
Jose Dimenez
Yellow Pages
Reyes
Rodriguez
Office of Education
Calderon
Albert Pena
Bexar County
Vex