West Coast Women Increasing Influence in Car Purchases
Detroit March 15 West Coast men still hold sway in new car choices, but nationwide women drive more decisions. Chevrolet sales staff note wives influence 60 percent of transactions and final say in 37 percent. Growth in two car families and more working women boost female ownership to 29 percent of 66,825,827 licensed drivers, aged 20 to 39, shaping color and interior trends with features like power brakes and steering.
MENTIONED IN THIS ARTICLE
Paul E. Svoboda
Detroit
West Coast
Chevrolet
Midwest
U.S
Milady
Do It Yourself Craze Sweeps Postwar Homes Nationwide
Do-it-yourself has surged since World War II with homeowners taking up hammer and paint to remodel repair or build. People now own homes in record numbers and seek to improve them for pride and savings. Attics become bedrooms basements into playrooms and garages expand living space as weekend repairmen gain confidence and tackle full house projects with dealer guidance.
MENTIONED IN THIS ARTICLE
Sum
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I. Ghanion Ben
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Cee
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Marge
Eich
Taner
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Roy Crane Ae
PLA
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Weed Sea Dart
Wayne Boring
Hari Old
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Prince Roberto
Beetle Bailey
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Grand Cleaners
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Charlie Plumb
Fred Fox
Kney
Willard
enoucHi
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Snuffy Smith
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Mamie
Google
Fred Lassweill
Sparky's
Hky
Mort Walker
Willie
Kayo
Are
Phil
Job
Sawtooth Mountain
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Bi Bobof
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Curley Kayoe
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Ten Kan Eon Talay Poe
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Fellas
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Texas
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Texas Ave
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Pasadena
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IGREY
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Rover Appliance Co
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Shoageeeley
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A. E. Oliphint
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