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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Sep 05, 1915
Page
20
A Brahmin proverb about sowing thorns frames a store’s pledge to avoid deceit. The text asserts it will plant only trustworthy signals, promise only feasible actions, use clear language, and offer real, accurately priced merchandise to build public confidence with patrons.
Fur trimmings will be very pronounced throughout the coming season and are in demand already. A great variety of bands is shown including gray squirrel brown fox black seal white Australian lamb chinchilla and skunk. See the display of new drapery goods Monday in the Rug and Drapery Section Fifth Floor.
Daily unpacked cotton textiles showcase fall offerings with Duckling Fleece Melton Velong and Flannelettes in floral and conventional patterns. Vicugna Cloths for kimonos at 1c yard Robe Cloth and cotton eiderdown at 29c yard Outings Flannels and Devonshire Suitings in stripes checks and plain colors Madras Shirtings for men including five grades of inch Madras at 15c yard and 32 inch varieties up to 40c yard.
A special sale of highest grade guaranteed sewing machines, latest models, at savings of $5 to $25 on the prices asked by agents. Our superb facilities enable us to offer the best at the lowest prices. Pay $2 down then $1 a week. We repair all kinds of machines.
Downstairs Section highlights include silk dress styles at 6.25 with brown navy Copenhagen or black options, middy skirts at 25 cents, girls wash dresses discounted to 59 cents and 35 cents, house dresses 98 cents, lingerie waists 59 cents, wool suitings 10 cents a yard, new curtain goods 15 cents, Manchester Percales 10 cents, Soresettes 15 cents, and Utopia dress ginghams 19 cents per yard for Monday sale. Numerous colors and sizes listed for misses and women, with emphasis on value and short lengths for fabric stock.
Midnight blue with broad black stripe priced at $200 on Striped Satins, many popular shades, 6 inch width. Stoo and $125 yard Soft Chiffon Taffetays and Satins in daytime and evening shades, 36 inches wide at $150 yard. Crepes de Chine and Crepe Meteors in all wanted colors at $150 yards on Second Floor.
A small collection of about 16 dresses in colored voiles and muslins formerly priced at five dollars each is offered at 98 cents for quick disposal due to soiling. Coats and dresses for little ones are priced at one-third off with stylish frocks in perfect condition.
The Women’s Fashion Salons buzz with fresh arrivals each day. A changing suit and dress story offers vast freedom of choice in lengths, jackets, and materials from satin broadcloth to rough wool. Colors range from somber to rich shades like African brown, blue, green, gray, midnight, and black. New models and values are available at modest costs of 15 to 25 dollars, with other elegant outfits priced 35 to 75 dollars.
Girs going away to school will be specially, interested in these pretty frocks. They are so smart looking, and so serviceable withal. Serge-and-satin and serge-and-taffeta are very fashionable combinations, and plaids and Stripes appear on every hand The colors are dark, subdued Tauer Lual praia There are many pretty, youthful styles to select, from among these new street dresses, and they are priced from $1250 to $2500, -Fourth Floor.
It pays to buy new Wooltex fall suits while they are new for lasting wear and fresh style. Early selection offers a wide variety of models materials and colors with authoritative style for women of refined taste. Prices are 25 30 35 and 45 with moderate cost and no price increase by delayed purchase.
Crepe and chiffon blouses newly offered to complement autumn outfits. Featuring Georgette crepes, crepes de chine, chiffons with satin or velvet, plus plaid silks. Colors range dark sombre tones, black, with plenty of white and pink. Prices from 5.09 to 12.50. Fourth Floor.
A local shop showcases new artistic drapery fabrics in vivid colors. The display highlights cottons and silks with bold patterns, inviting shoppers to imagine fresh window treatments and home updates this season.
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