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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Oct 10, 1915
Page
5
An advertisement urges customers to help conserve time and buy with calm efficiency. It invites readers to share overlooked small details seen in-store to improve service, promising sincere thanks for useful hints.
A half dozen new blouse styles arrive Monday featuring Georgette crepe in plaid tones with trim details and steel ball accents priced at 7.50. An embroidered net blouse over Georgette crepe offers cream and dark green or brown with blue or black options priced at 12.50. Georgette and taffeta blouses in brown navy cream and black with vest and white Georgette crepe collars priced at 7.50.
A dinner service of 42 pieces offered for six people. The sale advertises an exceptionally neat punk apron design or a fine gold band in the Chins Department downstairs section.
Hand bags of leather or silk offered in a sale featuring 10 bags from various makers. Prices range from 1.00 to 7.50 with requested inspections and selections included.
The advertisement touts French ivory as top quality with dependable articles. It lists varied price ranges from 5c to 7.00 and 76c to 1.50, comparing favorably to poorer quality items.
An advertisement extols chemise style undergarments described as dainty with white out Dresden designs finished in lace or embroidered scallop. Priced at $1.25 and offered on the third floor.
An advertisement lists chinchilla eiderdowns 54 inches wide for sports coats at 1.50 per yard plus 36 inch double faced eiderdowns for infants wear and coats at 100 per yard. Located on the second floor.
Phoenix Guaranteed Silk Hose for women offered in navy bronze gray taupe white and black at 75 cents per pair. Available on the first floor.
Luxurious nightwear featured by Albatross includes negligees in rose blue lavender and pink with silk embroidery and ribbon trim priced 5 6 and 9. Crepe de chine breakfast jackets in pink or blue with lace trim cost 5. Dainty smocked crepe de chine negligees ribbon trimmed at 9. Also dainty Albatross combing jackets with embroidered designs and scalloped edges priced 3 50. Third Floor.
Linen laces taken from regular stock edges insertions and beadings with matched sets and varied patterns from 34 to 114 inch widths offered for trimming children's clothes. Priced at 8c per yard on Monday though regularly up to 15c, Firat Floor.
The article describes dress cottons that blend silk and cotton with the look of expensive fabrics. It highlights silk mixed crepe de chine for street and evening dresses in Hague blue navy Quaker gray nut brown Russian green pink sky maize cream lavender and white priced at 39 cents per yard and silk mixed fabrics in plaid and stripe at 56 cents per yard.
A special sale at Cotton Suitings offers epanges crepes and novelty weaves in checks stripes and plain colors. Originally priced as high as 1.25 per yard, these fabrics are now sold at 1 yard on Monday on the second floor.
An elaborate display of new dresses debuts Monday featuring varied styles and prices from $15 to $35. Highlights include a satin charmeuse and Georgette crepe pantalette gown with velvet trim, a Cossack coat dress with moufflon fur, and attractive street and evening gowns in combinations of taffeta, velvet, and beaver fur trims.
Ribbons new and beautiful for Christmas gifts and hair ties or sashes. A savings item offered on the first floor, highlighted as a practical, decorative craft supply for shoppers seeking affordable ribbons.
The store advertises 12 inch corduroys in quality blue gray and white black at 2.50 a yard. Sourire coating cloth with panne velvet sheen at 6 a yard. A remaining piece priced 1.75. Plaid coatings at 1.50 a yard. Rich double faced coatings 64 inches wide at 150 per yard, and late silk arrivals include striped chiffon Taffetas in burgundy olive blue and green, 36 inches wide at 150 a yard.
Linen items offered include Shamrock Linen at 35c yard, infant wear linen at 50c yard, 15-inch hemstitched doilies with scalloped edges, Madeira Tea Napkins with embroidery, 13-piece Luncheon Sets, German double satin damask for hemstitching, and linen suiting priced from 1.00 yard.
The store touts new suits from 2.50 with whipcord poplin gabardine broadcloth and fur trimmed options in blues greens browns and black. Also House Dresses 89c, dresses from gingham or percale, Girls Wash Dresses 49c, and a lace sale at 2c a dozen featuring Valenciennes and Torchons across widths and patterns.
Local ad lists Downstairs Section 21c and 25c Ribbons at 15c yard. Plain color satins and taffetas and fancy ribbons for various uses. 50c silk boot hose at 39c per pair, full fashioned with heels. Outing flannels 8 ¾ to 9 ¼ c yard. Dorchester cotton blankets double bed size $1 per pair. Cretonnes at 15c yard with new patterns.
Modart Corsets markets its corset as an exceptional blend of design and production. The company invites customers to try on a Modart in the fitting room, claiming the trial is final and will reveal the true quality. The display is in the Corset Store on the third floor.
Fine rugs deeply discounted to clear stock as larger matching rugs sold. Axminsters genuine Smyrnas Wiltons and Jute Wiltons offered in sizes 20x80 36x36 26x63 36x72 with prices cut to half of regular 2.50 and 5.00 ranges. Hurry for immediate disposal bargains.
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