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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Oct 05, 1915
Page
10
The Sorosis Room marks its first anniversary with a shoe style show in Atlanta. The event focuses on new and smart footwear for women, offering an unusual merchandising complement to the celebration.
A brief stroll through multiple store sections begins the reader’s guided tour. The snippet hints at exploration and cataloging of items, inviting curiosity about shelves, aisles, and displays.
Rows of mirror paneled cases showcase suits in broadcloth whipcord gabardine and fur trimmed variants. Styles range from military inspired high collars and marked waists to long front line coats with fur collars and belted skirts. Prices start inexpensive and rise.
The shop showcases a lavish bridal collection with ivory satins at four to four fifty dollars a yard and lighter ivory charmeuse. silks for gowns, street wear, and evening attire. rich laces including real Valenciennes and Poiret points. gold and silver trims, sequins, and the Luxe Lunette crepes. The assortment emphasizes fabrics, trimmings, and undergarments essential to the bride’s trousseau.
The Bazaar displays its autumn glory with lamps and shades art objects in marble bronzes crystals and Peasant Craft ware. It offers bird cages garden urns flower bowls Chinese porcelains and other attractive home items in a unique southern shop setting.
The Junior Department on the Third Floor offers exclusively youth oriented clothing. The selection includes dresses coats sweaters hats and more chosen for young people. The feature brings joy to young women and girls and relief to mothers seeking affordable styles in one location.
Designers favor two fabrics at once with serge satin taffeta and velvet Georgette crepe combinations. The piece highlights charm and variety across stripes plaids plain velvet and satin, inviting readers to study the outfits as a woman would.
Georgette crepes offer many fashions in washable blouses with prints, plaids, and plain shades. Hand embroidered lace pieces and shadow bead rows feature Russia inspired designs. Radium lace in cream is washable with shadow patterns and a separate net lining is offered to redefine waists. Prices range from $1.00 to $2.25.
A year’s change in sweaters is celebrated as Americanized fashion. Silk fiber, silk and wool, and wool designs appear with graceful lines, trims, sashes, belts, and buttons in every color. Prices reach up to 35 dollars.
Cloudlike skies fade as readers see fashion notes on dresses with four skirt layers of tulle in white yellow and pink. Neptune satin and charmeuse appear with net bodices, chiffon trims, and vivid flowered taffeta designs described for their movement and washability.
Atlanta claims status as a leading source of millinery fashion due to the Chamberlin Johnson DuBose Estelle Mershon connection. Hats from Estelle Mershon in New York City shape local styles with constant fashion letters guiding Atlanta milliners. The current display showcases street and afternoon hats priced at 10.00 to 17.50.
Stores struggle to obtain linens as flax fields falter due to the European war. Prices rise, but this shop secured pre rise stock and now offers true flax linens at ten to twenty percent savings. The note credits timing and prudent purchasing as key differentiators.
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