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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 26, 1924
Page
6
Rich's Third Floor Fashion presents luxurious evening wraps including a chiffon velvet wrap in American Beauty with snowy erminette trimming. The wrap is advertised as distinctive and graceful for Thanksgiving events, highlighting its luxuriousness and dressy appeal.
Oxblood coats lead the season’s red shade surge for girls with clear complexions. The trend features rich furs like natural opossum, silver muskrat, and sealine. Prices range from $49.50 to $97.50 as coats draw attention in grandstands and boxes at the game tomorrow.
A fashion note highlights muff cuffed coats as a clever new arrivals at eastern polo games and major races with fur cuffs and Viatka squirrel collars. An exquisite ruddy brown kashmana coat features muff cuffs priced at 267.50, on sale for 187.50 during Thanksgiving promotions.
Rich's showcases a holiday collection with rhinestone studded trims and ostrich plumes on accessories, exotic shawls from Spain and China priced from 40 to 150, D'Orsay Mystere perfume at 35 a bottle, McCallum sheer hose at 3 50, vanity cases 3 to 20, and jeweled beaded necklaces with jade accents, all presented as chic party adornments for Thanksgiving season on the second floor.
Fashion readers are urged to embrace ruddy-toned coats for a warm football day. The article highlights a deep kashmana fur coat with mole trim on collar and cuffs. The coat’s collar frames the face, offering a flattering look in the Third Floor fashion section.
A Third Floor fashion feature promotes an ensemble outfit perfect for smart affairs. The set includes an individual coat in soft machine fabric with a striking lynx collar and a harmonizing dress with faille silk top and mokine bottom, priced at 88 dollars. Rich's, Third Floor.
Elegant gowns crafted by master designers for Thanksgiving Eve parties. Crepe Elizabeth frock features gold lace yoke and tunic border with soft silk fur. Tunic effects popular with tunic styles. Price 59.50 dollars.
An ad for Rich's offers afternoon frocks in a novel woven brocade with gold red green and black patterns. The fabrics are described as distinctive and flattering, with straight severe lines and tunics trimmed with flying squirrel bands. Dresses priced at $69.50, though advertised as reduced.
Exclusive Mayer dresses showcased by Edw L Mayer feature individualized inspired ideas in crepe satins georgette and twills. Prices slashed from 89.50 to 110.00 to 68.00 for Thanksgiving and winter wear, with afternoon, street, and evening models on display.
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