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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Nov 25, 1924
Page
5
The piece paints a vivid scene of athletic fashion at Rich's Clothes That Can PLAY. It highlights bright colors and youthful styles that echo football vigor and dynamic movement sweeping Atlanta and Georgia.
In a vivid retail spread, Rich's touts Stpovers coats, golf hose sets, and street floor sweaters in tans blues and browns. Plain crepe de chine and knitted silks appear in striped and solid tones while washable doe-skin gloves and muskrat coats highlight fall fashion.
Flushed cheeks and jaunty scarves set the mood as grandstands glow with color. Prices range from 59 cents to 195 dollars for ribbons, velvet, and fur accessories, with sheer hose and decorative stockings dominating between halves.
The article praises red football coats with vivid colors and gay spirits. Fur trimmings, especially bright natural opossum and silver muskrat, enhance wearability and face-flattering tones. Prices range from $49.50 to $69.50 at Richis on the third floor.
In the Third Floor Fashion Section flannel frocks are priced at seventeen fifty and nineteen dollars. The designs pair vibrant soft colors with traditional painting tones. A straight up-and-down frock features a boyish collar and autumn red brown and yellow touches for smart game day wear.
Rich's presents motor robes selected by executives abroad for travelers and sports events. Made by reputable Great Britain woolen mills, these pure wool robes feature plaid Scottish faces with plain backs, fringed ends, and plaid-through options. Sizes 57x74 priced from 13.50 to 25.00 and mixed wool from 5.95 to 8.95 on the second floor.
A fluttering stand of thousands waves handkerchiefs in bright linen voile and chiffon designs. Handkerchiefs range from 50 cents to 2 dollars, showcasing leaves and flowers for a festive display.
A brisk note on smart creased vamp, welt sole and rubber heel oxfords. The frenzied stamping of feet won’t mar their effect or comfort. Priced at $7.75.
A Double Pass fades beside smart checks and plaids in vivid wool hose. Their bright hues distract even a famed football star from the field, 350.
An advertisement touts muskrat coats as stylish, slim, warm, and alluring for college girls and young women attending the football game. The coat features free easy grace and youthful appeal, priced at $110, sold by Rich's on the third floor.
A fashion note highlights Faille frocks as ideal after game wear. Simple, smart designs in black navy brown tailored at 28 to 58 dollars offer versatile elegance for post game tea dances and day plans.
A new Sports Shop display on the third floor features smart knitted dresses designed for riding hiking and golfing. Mannishly tailored warm and practical, the dresses suit winter wear and business use priced from 16.75 to 25 dollars.
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