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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
May 22, 1910
Page
82
This week features exceptionally low prices on stylish wearables and summer home furnishings. Monday’s list highlights Rompers at 39 cents, checked ginghams, chambray, and hundreds of white garments though still fresh. Undermuslins priced at 69 cents offer surprising value and appeal to shoppers seeking summer supplies.
These fabrics, favored by the Silks for softness and beauty, now retail at 7 29 for silken tissues. Once priced 39 to 49 cents, they offer light, effective options for afternoon and evening dresses. New designs include embroidered self color dots, broken stripes, novelty figures, brocade effects, and varied colorings across rose, roseda, cream, wistaria, maize, pink, light blue, Copenhagen, tan, gray, white, and black.
Dainty lawn slips to wear with summer dresses feature medallion yokes lace inserting and beadings with ribbons. Made well with tucked skirts and lace-trimmed ruffles offered in several charming styles now priced at $1.89, less than usual.
Val nciennes laces described as unusually priced at Joe. Delicate meshes and patterns cost less than usual, with some pieces priced half to double their normal value. New varieties include Vals with edgings and insertions, plus Point de Paris edgings. A lace opportunity awaits buyers.
A large variety store offers Fine Swiss Flouncings seven inches wide with attractive patterns for lingerie dresses. The soft material and new designs are priced at 69 cents per yard, promising value and buying interest for customers.
Fifty cent barrettes and hair barrettes with carved effects and small brilliants. Shell and amber finishes. Belt buckles and pins in new designs with jeweled effects. Hat pins large and small with white stones. Elastic and Persian belts in new styles and shades. One dollar belts now 69 cents. Wash belts 7 cents, plain and embroidered in white madras and linen.
Unusually fine stock of white lawns and linens for garments with prices from 5c to 75c yard. 36 inch checked lawns at 5c and 15c yard values, 32 inch Persian Lawns at 7c, 36 inch India Linens at 15c, 40 inch Nainsook at 15c, lingerie Batiste at 25c, Flaxon and checked Flaxons at 20c, Paris Mousseline 50 inches wide at 50c yard.
Dresser scarfs priced at 30 cents each. described as demstitched and measure 22 by 56 inches.
Vintage advertisement notes large size hair nets at 19 cents a discount from 25 cents, matching shades to any hair. Also promotes fluffy hair switches priced at 1.39 dollars, typically two dollars, with lengths 2 and 24 inches.
The listing highlights scalloped embroidered crochet quilts priced at $2.35 each. Quilts are described as heavy and feature scalloped edges, with a noted 12:4 size.
Advertises pine tar moth bags sized 24 by 37 inches offered at 37 cents each. Marketed as protection for winter clothes furs blankets from moths dust and damage during summer.
A newspaper notice shows a remnant sale in Draperies and Nets with half price. It highlights various fabrics such as Swisses Silkolines Cretonnes Taffetas Dimities Reps and heavier Draperies for portieres and upholstery. Prices range from 14 to 50 cents and up to 1.25 dollars per yard.
Blue and black Jaffeta waists in light-weight silk offer two styles with tuck detailing and knife-pleated frill. Priced at 7.75, they aim to astonish. Also advertised are fine soft lingerie waists at 4.50 with Valenciennes edges and hand embroidery. Special Irish linen waists shown with two tuck styles and a plain tailored cut.
Women’s washable dresses presented in an appealing array of materials and designs. Prices emphasized as a strong point with many styles at 7.50 and 8.50, plus linen and lingerie options ranging from 15 to 38 dollars. The copy highlights newness, neat details, and attractive overskirt models.
Advertisement lists women's Joc Handkerchiefs at five cents each and men’s all linen handkerchiefs with narrow hems at twelve and a quarter cents. Describes soft sheer checked white options with initial ties and letters, noting regular Joc Handkerchiefs also at five cents each.
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