Cole Motor Car Ad Strategy Boosts Local Sales
Cole Motor Car company of Indianapolis reports a 197 percent rise in local Cole business this year per their Cole Bulletin. Consolidating sales and advertising under a single head, Homer McKee, they rely on targeted newspaper ads with coupons to drive inquiries and future reference, aiming to double production without raising ad budgets.
MENTIONED IN THIS ARTICLE
Eaiss
Cole Motor Car Company
Indianapolis
Cole Bulletin
Cole
Cole Palley
McKee
Easter Egg Hunt Draws Small Crowd
The annual Easter egg hunt at Grant Park drew a limited turnout as delays and waning interest kept several children away. Those who attended enjoyed the outing with prizes won by some for finding special eggs.
MENTIONED IN THIS ARTICLE
Park Commission
Grant Park
Studebaker Plans Employee Stock Profit Sharing
Studebaker announces a plan whereby selected employees may become stockholders and share profits. A three year trust funds stock bought at market price, with earnings distributed by salary proportion. Aimed at tying workers to company success and boosting efficiency.
MENTIONED IN THIS ARTICLE
Great Planta
Detroit
South Bend
Studebaker Corporation
Studebaher Corporatio
Studebaker
An Abridged Bible Proposed for General Readership
The Gallipolis Tribune suggests an abridged Bible containing only essential passages. It argues most readers dislike lengthy books and would welcome a concise version. The crucifixion story is cited as needing only a fraction of current pages.
MENTIONED IN THIS ARTICLE
Prom the
Gallipolis Tribune
Non Skid Tires Highlight Federal Rubber Ads and Auto Trends
An old paper column mixes oddities with auto ads, praising non skid Federal tires from Milwaukee via Elgen-Auster in Atlanta, noting price cuts from higher output. It mentions Portland baseball fervor, a Teddy Tetzlaff Cartercar test on California roads, and contrasts eastern and western passion for the sport.
MENTIONED IN THIS ARTICLE
Federal Rubber Manufacturing Company
Milwaukee
Mak
Federal Tires
Teddy Tetzlaff
California
Tetzlaff
Carter
Gearless transmission car gains popularity amid complaints
The Cartercar company notes a new gearless model that promises 30 per cent grades and high load capacity, claiming it as the first to adopt the simple transmission form. The vice president Mr Barry R Radford says only one complaint chief remains and will be reassigned with added duties.
MENTIONED IN THIS ARTICLE
Barry R. Radford
Cartercar Company
Record car makes 145000 mile reliability run honor
A Chicago entry driven by Harry Vissering aims for a four day Chicago to Boston reliability run. The 145000 mile record is claimed by an Alco car with stops at South Bend Toledo Erie Rochester Albany and New York as crews change. The Chicago Automobile Club and Bay State Automobile Association back the event with fuel and water stops along the route.
MENTIONED IN THIS ARTICLE
Boston
Harry Misnering
Chicago
Vissering
Chicago Automobile Club
Bay State Automobile Association
Beaton
Motor Dealers' Contest Association of New York
South Bend
Toledo
Erie
Rochester
Albany
New York City
Reader seeks lost relatives and hometown details in Augusta
A letter from a St Matthews writer in Augusta requests information on the whereabouts of family members long unseen. He asks readers of the Constitution to inform him about any knowledge of missing relatives and old hometown contacts, noting history of ten years without contact.
MENTIONED IN THIS ARTICLE
Augusta
Iit
Pickdns Rushton
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