Advertising of Hup Touches Human Side Campaign
The current outdoor Hupmobile campaign runs through summer, linking motoring to daily recreation. Art by Gil Speer and copy by Kirk B. Alexander emphasize the human aspect and the Hupmobile open model. The effort follows prior campaigns explaining features of the Hupmobile 32, with strong dealer and public response to the instructional booklets and outdoor themes.
MENTIONED IN THIS ARTICLE
Gil Speer
Kirk B. Alexander
MacManus Company
North Shore Club
Speer
Mr. Alexander
Sherr
Hupp
Overland Shows Strong Finish in Goteborg Endurance Test
The medium priced Overland car led in a Swedish Royal Automobile Club endurance run from Stockholm to Goteborg and back, 738 miles, beating many European rivals. Overland model 69 T posted the best Goteborg hill climb time with 1 hour 2 minutes 7 seconds, while Overland No 30 and No 7 finished with perfect scores. The results used a new thorough formula comparing weight, size, and conditions, with strict stopwatch verification. The cars entered stock from Stockholm dealers, only chains added for the rain race.
MENTIONED IN THIS ARTICLE
Swedish
Royal Automobile Club
Stockholm
Gateborg
Sweden
Bats
Goteborg
Ril
Youngest Auto Agent William Whipple of Genoa Illinois
William Whipple of Genoa Illinois claims the title of youngest regular automobile agent. At eighteen he started as the Michigan cars agent, running a flourishing dealer operation with a large equipped showroom and garage. His early hands on work at the Kalamazoo factory built his knowledge and enthusiasm.
MENTIONED IN THIS ARTICLE
Michigan Cars
William
Michigan
Kalamazoo
Lauder Praises Hudson Cars After Detroit Visit
Scottish entertainer Harry Lander praised American Hudson automobiles during a Detroit Burns club appearance. He praised electrical accessories and extended service, noting Hudson’s strong features compared with European-made cars. Lander will consider purchasing a Hudson upon returning to Scotland.
MENTIONED IN THIS ARTICLE
Harry Langer
Detroit
Europe
Mr. Lander
Scotland
Choosing a Car: Value and Reliability in the Overland
The piece urges careful selection of a car by evaluating a firm's record and reliability. It highlights the Overland from Willys-Overland Company of Toledo, Ohio as a complete, well-made car aimed at moderate means, offering quality once priced unusually low due to high production. It emphasizes performance and durable mechanical parts as key to trust and value.
MENTIONED IN THIS ARTICLE
Willys-Overland Company
Toledo
Ohio
Germany
Overland
John N. Willys
Also Mentioned on This Page
William Whipple
Lauder
Hudson
Overland Southern Motor Car Co
Peachtree Street
Thos. H. Smart
Atlanta, GA
Newsrapant
BO Hive
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